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Iggy Azalea Inks First-Look Deal With Wilshire Studios and Universal Cable Productions

Universal Cable Productions and Wilshire Studios are both getting into business with Iggy Azalea, Variety has learned. The two studios combined forces to snag a first-look deal with the Australian musician and her production company, Azalea Street.

Under the deal, Azalea will develop content geared toward the current “It” generation: millennials. That content will focus, therefore, on topics like social justice and empowering young women, and it may be scripted or unscripted — thus the involvement of both the scripted and unscripted studio arms of NBC Universal Cable Entertainment — and distributed in any of the myriad ways people now watch video, be it on a regular TV through a cable box or, as “30 Rock” predicted, in 10-second bites on their phones.

“Creating television that is reflective of my generation has always been an aspiration of mine,” Azalea said in a statement. “I am incredibly excited to start working on my ideas and am humbled that Universal Cable Productions and Wilshire Studios have given me this once-in-a-lifetime opportunity.”

Azalea, whose hit single “Fancy” has been stuck in your head since 2014 and who has over the last five years found herself embroiled in various race-related controversies, will also be a judge on the next season of “The X Factor Australia,” along with Adam Lambert and Guy Sebastian.

Patrick Hughes of Primary Wave Entertainment, Azalea’s producing partner, put the deal together.

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