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CBS is devoting one of its strongest launch platforms to the reality series “Hunted,” which will debut Jan. 22 on the heels of the NFL’s AFC championship game.

The series has been a high priority for CBS Entertainment president Glenn Geller. “Hunted” marks the first unscripted series he ordered after his promotion to head of entertainment programming in September 2015.

“Hunted” is also a big bet for Endemol Shine North America, which like CBS is in need of a new reality franchise. The company has been in the midst of an executive shuffle at the top, with co-CEO Charlie Corwin leaving the company earlier this month and Cris Abrego assuming the reins as solo CEO.

Based on a U.K. format, “Hunted” sends teams of ordinary people off on a mission to evade capture by an elite team of investigators. Teams that can stay underground for 28 days earn a grand prize of $250,000. Laura Fuest Silva, Brian Catalina, Eden Gaha, Rob Smith and Robin Feinberg are exec producers.

After its big post-football sendoff, “Hunted” will move to its regular Wednesday berth on Jan. 25 with a two-hour episode. The regular hourlong installments will air Wednesdays at 8 p.m.