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Critical Content Sets Overall Deals With Howie Mandel, 5 Other Production Banners

Critical Content, the television production company that emerged from the Relativity bankruptcy last year, has set overall deals with Howie Mandel’s Alevy Productions and five other banners as it ramps up development activity.

Critical Content was launched as an independent entity last October by former Relativity TV toppers Tom Forman and Andrew Marcus. The company received an influx of $75 million from Anchorage Capital after Anchorage and other Relativity lenders acquired the TV assets as part of the bankruptcy proceedings.

The deal with Alevy calls for Mandel, repped by WME and 3 Arts, to develop TV and digital projects for the company.

“Critical has a pretty simple mission: empower the most creative minds in our industry to do their best, most creative work,” said Critical CEO Forman. “We’re beyond excited to welcome Howie and the other producers to our company, and can’t wait to share their groundbreaking development with our broadcast, cable, and digital partners.”

Other producers hitching up with Critical:

  • Luau Studios, headed by Matt Duff and Jeff Parker. Past credits include MTV’s “Buckwild” and VH1’s “Hot Grits.”
  • Gatekeeper Productions, headed by Tony Yates, former CEO of Zodiak Los Angeles.
  • Rachel Schwartz, an alum of Bunim/Murray Productions and 20th Century Fox TV.
  • Boombox Entertaiment, headed by Troy Searer. Past credits include Investigation Discovery’s “Betrayed.”
  • Persona Non Grata Productions, headed by Jon Schwartz, former head of Madonna’s Maverick Films.

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