Rob Shaftel, who most recently served as SVP of development at ITV Studios America, has launched his own production company, Hit+Run, Variety has learned.

The new shingle will specialize in unscripted content. The New York-based Hit+Run is a full-service production company dedicated to creating high concept and high quality character-driven series and original formats for broadcast, cable and digital platforms.

Shaftel has tapped ITV’s Noah Korn as senior director of development for Hit+Run.

Shaftel will serve as an executive producer on all series created at Hit+Run, which already has projects set up in various stages at Red Bull Media House, History, NatGeo, Oxygen and Animal Planet.

At ITV Studios America, Shaftel created and exec produced Science Channel’s “Secret Space Escapes,” Discovery’s “Rebel Gold” and Animal Planet’s “Rocky Mountain Bounty Hunters.” He developed over a dozen projects for networks including Discovery, History, NatGeo, MTV, A&E and AMC. Prior to ITV, he was veep of development at Leftfield Pictures for three years, and developed and sold over 20 series including the History Channel’s “American Restoration” and “Counting Cars,” Science Channel’s “Oddities” and Bravo’s “Blood, Sweat & Heels.” Prior, he held executive positions at Discovery and Spike.

Korn was director of development at ITV Studios America’s New York office where he developed an upcoming Lifetime series, plus projects for Fox, History, MTV, AMC, A&E, TLC, Food and LMN. He also helped oversee ITV Studio’s New York development casting team. His credits include TLC’s “Four Weddings,” VH1’s “I Want to Work for Diddy,” BBC’s “Watchdog” and the syndicated “Dr. Oz Show.”