Titled “Top Grier,” the digital series will feature the 16-year-old Vine star heading home to Moorseville, North Carolina to try his hand at running a farm.
The 12-episode, half-hour series begins production this week. Commissioned by Verizon Hearst Media Partners’ digital channel Rated Red, the show is slated to premiere this fall on Go90, a mobile, ad-supported video service.
“What I love about this show is that it’s real,” said Grier. “Mooresville is so special to me, and I’m getting the chance to literally open my front door and invite my fans into my life!”
Now based in Los Angeles, Grier was born and raised in Moorseville, NC. The series will bring him back to his hometown to revitalize his family’s 19-acre farm, along with his mother and siblings, who all have large social media followings, plus his dog and three of his best friends. (His older brother Nash Grier is a social media powerhouse with nearly 13 million Vine followers.)
Aside from starring, Grier is credited as co-creator of “Top Grier,” along with Trium INE Entertainment’s Eric Day, who co-founded the content shop with Mark Koops. Jason Newman and Kendall Rhodes of Untitled Entertainment will serve as exec producers.
“The first time I met Hayes, I knew I had to work with him. We bonded over how we both grew up and immediately knew that we had a show on our hands” said INE’s Day. “Thanks to social media, we’ve all watched Hayes come of age under Hollywood’s bright lights, but that’s only one side of the story. We’re excited to follow Hayes back to his roots, and watch how he readjusts to life on the farm. But let’s be clear, this is not going to be all green acres. This show will be filled with a lot of high-octane action and plenty of epic pranks — something for everyone.”
The project is a perfect fit for Go90, which targets a millennial crowd, as Grier has a highly-engaged youthful fanbase with over 14 million followers across Instagram, Vine, Twitter and Facebook.
Grier made his television debut last year on “Dancing With the Stars,” becoming the show’s youngest contestant of all time. He’s also starring in another digital show: AwesomenessTV’s horror series “Freakish,” which was recently acquired by Hulu. He is one of the many digitally-native stars toplining their own series, whether on digital platforms on traditional media. YouTube star Colleen Ballinger, better known as her character Miranda Sings, has her own show coming up on Netflix, which was recently profiled on Variety‘s cover. Another Vine personality, Jake Paul, recently became the first social media star to be a series regular on Disney Channel with new sitcom “Bizaardvark.”
Grier and INE are repped by CAA.