×

Freeform Upfront Powers Social Surge

Freeform hosted its first upfront presentation last week since rebranding from ABC Family, driving a surge in engagement for the network’s programs and confirming the network’s dominance in the digital world.

Throughout the week, the network’s powerhouse, “Pretty Little Liars,” generated more than 4.5 million engagements throughout the week; engagement peaked the day of the upfront presentation with 2.3 million engagements — up 16% relative to last year’s presentation.

Instagram drove more than 85% of the program’s cross-channel activity, as three of this week’s top five posts were related to the #FreeformUpfront and alone contributed nearly half a million likes and comments. Overall, the network saw a 41% increase in engagement surrounding upfronts this year compared to last, with PLL driving 65% of digital activity.

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Apr 4, 2016 – Sunday Apr 10, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 24,071
2 2 American Idol 16,482
3 4 America’s Got Talent 3,278
4 3 Empire 3,101
5 5 Kitchen Nightmares 2,804
6 6 Dancing With The Stars 2,698
7 7 America’s Funniest Home Videos 2,585
8 The Simpsons 1,426
9 10 This Old House 1,380
10 What Would You Do? 1,215

Cable/Streaming Monday Apr 4, 2016 – Sunday Apr 10, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 2 Dance Moms 14,198
2 4 Lip Sync Battle 8,267
3 Top Gear 6,300
4 5 Key & Peele 4,918
5 Pretty Little Liars 4,545
6 3 The Walking Dead 4,160
7 7 Shadowhunters 4,040
8 1 Game of Thrones 3,799
9 10 The Detour 3,146
10 8 Impractical Jokers 2,802

Late Night Monday Apr 4, 2016 – Sunday Apr 10, 2016

RANK LAST WEEK PROGRAM RATING(000)
1 2 The Tonight Show Starring Jimmy Fallon 63,285
2 1 The Late Late Show With James Corden 33,063
3 Saturday Night Live 20,669
4 3 Jimmy Kimmel Live! 20,011
5 4 Conan 17,732

Trending Monday Apr 4, 2016 – Sunday Apr 10, 2016

PROGRAM RATING(000) % CHANGE
Gay For Play 74 +4,047%
Containment 982 +1,864%
Grace and Frankie 154 +1,537%

 

Jason Klein is the co-founder and co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

More TV

  • MAKING IT -- Season: 1 --

    TV News Roundup: NBC Announces 'Making It' Season 2 Premiere Date

    In today’s TV news roundup, NBC announced the “Making It” Season 2 premiere date and HBO Max greenlit a new docuseries from Brad Goreski and Gary Janetti. DATES Hosts Amy Poehler and Nick Offerman will return with the second season of “Making It” on NBC Dec. 2. After the show’s holiday season premiere, the show [...]

  • Luis Fonsi Erika Ender Latin Grammys

    The Second Latin Explosion: How 'Despacito' Ushered in a New Generation of Stars

    Music is an ever-evolving art, and for the Latin Recording Academy, that’s meant riding multiple waves of attention. The most recent arrived with the stratospheric success of “Despacito,” which kicked off a second Latin Explosion with full force in 2017. The Luis Fonsi and Daddy Yankee hit, later featuring verses by Justin Bieber, made Latin [...]

  • TV Review: 'Catherine the Great' Starring

    TV Review: 'Catherine the Great' Starring Helen Mirren

    For some, “Dame Helen Mirren playing the Catherine the Great” is all the convincing they’ll need to watch this new biographical limited series, which is perfectly understandable. The casting of Mirren in the role, which follows the Russian empress in the embattled latter years of her life, is a smart choice that proves its worth [...]

  • Ricky Martin Celia Cruz Gloria Estefan

    From Idea to Legacy: Latin Grammy Awards Mark 20 Years of Global Recognition

    The idea of creating a separate organization to honor the diversity of Latin music was a discussion that took place for years before it actually happened, but an event driven by one of pop music’s most important crossover artists solidified it. During the 41st Grammy Awards ceremony, a young Ricky Martin was scheduled to perform [...]

  • Science Fair

    Disney Plus Fleshes Out Nonfiction Slate, Including 'Howard,' 'Science Fair,' Mickey Mouse Docu

    Disney Plus further fleshed out its nonfiction content slate at an International Documentary Association showcase event Friday, as the streamer, preparing for its Nov. 12 launch, continues to flesh out its programming strategy. Among the announcements: The streamer has acquired the global distribution rights to “Howard,” the Don Hahn-directed documentary about “Aladdin” and “Beauty and [...]

More From Our Brands

Access exclusive content