Will Somers has been promoted to executive vice president, head of research at Fox Broadcasting Company. Somers will collaborate with the network’s programming team to support and advise producers with program research and leverage digital and social media analytics across the network. In addition, he will continue to oversee national, local and multi-platform ratings analysis and consumer insight for Fox’s primetime entertainment division.
“As the industry faces dramatic shifts in consumers’ viewing habits, Will has played an important role in helping shape Fox’s multi-platform strategy,” said Dana Walden and Gary Newman chairmen and CEOs of Fox Television Group. “His ability to thoroughly analyze complex audience data and marketplace trends will keep our company focused and strongly positioned for success.”
Somers joined Fox in 2000. He previously conducted audience and program research for the Walt Disney Company’s Buena Vista Television syndication and Touchstone Television studio. He worked earlier in his career for Western International Media, where he launched its local market research department supporting the company’s spot media buying division.