You will be redirected back to your article in seconds

Telemundo Tackles VR With ‘El Chema’ Promotion

Virtual reality knows no linguistic boundaries. Telemundo has set what it bills as the first VR production for Spanish-language TV to promote Tuesday’s launch of drama series “El Chema,” a prequel to its hit drama “El Senor de los Cielos.”

NBCUniversal’s Telemundo has teamed with Facebook and YouTube to tubthump the 360-degree VR promotion. “The Chema: A 360 Escape” is available online and is touring malls in select cities including Los Angeles, New York, Chicago and Houston.

“El Chema” tells the backstory of the drug kingpin who is a central character in the “El Senor” crime drama. The VR program tracks the character’s jailbreak from a high-security prison through a tunnel. Mauricio Ochmann stars in the title role.

The VR initiative was a collaboration of Telemundo’s marketing and digital teams. Telemundo’s effort marks the latest advance for the technology into the realm of mainstream programming and marketing efforts.

“Our marketing team is always looking for new and innovative ways to connect with our audience and engage them with our programming through cutting edge, entertaining experiences” said Aileen Angulo-Merciel, senior VP of marketing and creative for Telemundo.

To watch at home, viewers will need a compatible VR headset, or the 360-degree effect can be simulated by maneuvering a mouse or smartphone.

“El Chema” is the latest “Super Series” to come from Telemundo, which has sought to diversify its primetime lineup with scripted programs outside of the Monday-Friday telenovela mode. The Super Series air in weekly hourlong installments over a shorter period than traditional telenovelas and are designed to be renewed for multiple seasons. “El Chema” hails from Telemundo and Argos Televisión.

More TV

  • Writers vs Agents Packaging War WGA

    Agencies' Antitrust Suit Against Writers Guild Set for January Hearing

    The antitrust suit filed by Hollywood’s major agencies against the Writers Guild of America has been set for a Jan. 17 hearing. U.S. District Court Judge Andre Birotte issued the calendar update this week on the litigation, filed on Sept. 27 by CAA, UTA and WME after the agencies consolidated their individual agency suits. The [...]

  • Gabrielle Carteris SAG Awards

    Gabrielle Carteris Preps for 26th Annual SAG Awards

    SAG-AFTRA president Gabrielle Carteris is already looking forward to the 26th SAG Awards on Jan. 19, held in its usual location at the Shrine Auditorium in Los Angeles. “One of the best things about the SAG Awards is that it’s a peer-to-peer recognition,” she says. “It’s the highest honor for performers to be recognized by [...]

  • GoliathSeason 3CR: Greg Lewis/Amazon Studios

    'Goliath’ Renewed for Fourth and Final Season at Amazon

    Amazon has renewed gritty legal drama “Goliath” for a fourth and final season. The series centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who seeks redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. [...]

  • Jon Favreau'The Mandalorian' TV show premiere,

    Jon Favreau Already Has a Star Picked for His 'Star Wars' Holiday Special

    The “Star Wars” franchise is no stranger to the strange and odd. But the wildest of all the offerings from the galaxy far, far away is the bizarre (but beautiful) “Star Wars Holiday Special.” And Jon Favreau is ready to resurrect it. The TV special celebrating the Wookiee holiday “Light Day” aired on CBS in [...]

  • Justin Marks FX

    'The Jungle Book' Writer Justin Marks Inks Overall Deal With FX Productions

    “Counterpart” creator and showrunner and “The Jungle Book” scribe Justin Marks has signed an overall deal to create new content for FX Productions. “Justin is a true creative talent and we feel fortunate to be his partners in supporting his vision of bold and ambitious storytelling,” said FX Entertainment original programming president Gina Balian. Marks, [...]

  • Tye Sheridan

    Tye Sheridan Starring in Survival Thriller 'Wireless' From Steven Soderbergh for Quibi

    Quibi has ordered another show with notable Hollywood talent attached: scripted series “Wireless” starring Tye Sheridan with Steven Soderbergh on board as executive producer. In the made-for-mobile-screens thriller, a smartphone has a central role. Sheridan (“Ready Player One,” “X-Men: Apocalypse”) plays a self-obsessed college student who is stranded in the Colorado mountains after he crashes [...]

More From Our Brands

Access exclusive content