×
You will be redirected back to your article in seconds

Dwayne Johnson, Pitbull, Drew Barrymore Developing Projects for MTV

MTV has hit the gas on development under the regime installed last fall when former Discovery digital exec Sean Atkins took over as president.

The cabler unveiled more than a dozen new series and specials on tap for the coming year. It also touted another nine development prospects, ranging from a comedic spin on movie news exec produced by Dwayne Johnson to a scripted projects shepherded by Pitbull and Drew Barrymore.

MTV is hoping to dazzle advertising buyers with the breadth of its new slate as its upfront presentation Thursday night at Manhattan’s Skylight at Moynihan Station event space. MTV needs to generate some heat as it has suffered steep ratings declines during the past two years.

“Greatest Movie Show of All Time, This Week” is billed as a weekly comedy talk show that takes on movie news through interviews, sketches and panel discussions. It’s produced by Johnson and Dany Garcia’s Seven Bucks Productions and will feature MTV News movie correspondent Josh Horowitz.

On the scripted front, Pitbull is steering a Miami-based drama “305” from writer Sascha Penn. Barrymore’s Flower Films has teamed with writer Walter Mosley for “Blooms,” a coming-of-age drama about twins. “Pick Me Up” is a scripted comedy about a ne’er-do-well brother and sister duo from writers Dan Gregor and Doug Mand. The young adult romance novel “99 Days” is also being adapted as a series.

Reality stalwart Mark Burnett is also fielding a comedic unscripted half-hour “First World Problems.” Burnett, who is head of MGM Television, has also landed a series order for an untitled music competition series.

John Legend’s Get Lifted banner is behind “It’s the Real” is described as a comedic half-hour from the Upper West Side Jewish hip-hop duo of the same name.

Furthering its effort to put music front and center at MTV again, the cabler is developing “Studio 24,” described as pairing an established artist with a mystery talent to create a new song in 24 hours.“Studio 24,” in which a famous artist and mystery talent are paired to create a new song in 24 hours. MTV also plans to mine its archives for the docu series “Year One,” which will draw on archival footage to explore breakthrough years in the careers of major artists.

Here are more details regarding MTV’s development slate:

“305” (working title)
Executive Producer/Writer:  Sascha Penn
Director, Executive Producer:  Jonathan Levine
Executive Producer:  Pitbull
Co-Executive Producer:  David Ortiz
From Endemol Shine Studios, scripted division of Endemol Shine North America
 
“99 Days” (working title)
Production Company: Alloy Entertainment in association with Warner Horizon Television
Executive Producers: Leslie Morgenstein, Gina Girolamo (“The Vampire Diaries,” “The Originals,” Pretty Little Liars”)
Supervising Producer/Writer: Lila Feinberg
Based on the book by Katie Cotugno
 
“Blooms” (working title)
Writer/Executive Producer: Walter Mosley
Executive Producers: Flower Films – Drew Barrymore, Ember Truesdell, Nancy Juvonen, Chris Miller
Executive Producer: Diane Houslin
Co-Executive Producer: Max Carver, Charlie Carver, Greg Herman
Studio: Universal Cable Productions
“Greatest Movie Show of All Time, This Week” (working title)
Production Company: Serious Business (“@Midnight” Fusion’s “TRUMP vs BERNIE” debate special) and Seven Bucks Productions
Executive Producers: Dwayne Johnson, Alex Blagg, Jason Nadler, Jon Zimelis, Dany Garcia, Hiram Garcia, Brian Gewirtz, Josh Horowitz
“It’s The Real” (working title)
Executive Producers and Starring:  Eric & Jeff Rosenthal
Executive Producers:  Jeremy Miller & Dan Cohn (“Entourage”)
Executive Producers:  Get Lifted – John Legend, Mike Jackson and Thais Stiklorius (“Underground”)
Executive Producers:  Legendary Television (“Love,” “Colony”)
“Pick Me Up” (working title)
Executive Producer/Writers:  Dan Gregor & Doug Mand (“Crazy Ex-Girlfriend,” “How I Met Your Mother”)
Executive Producers & Starring: Jon Gabrus (“Younger”) & Betsy Sodaro (“Superstore”)
Executive Producer:  3 Arts – Dave Becky (“Broad City,” “Louie”)
“Studio 24” (working title)
Production Company: Pandemo, Inc. and Scooter Braun Films
Executive Producers: Jonathan Slow, Scooter Braun and Scott Manson
Based on a format by FTV Rights B.V.
(Pictured: Dwayne Johnson)

More TV

  • U.K. Producer Barcroft Studios Sold to

    U.K.-Based Producer Barcroft Studios Sold to Future in $30 Million Deal

    Barcroft Studios has been bought by Future in a £23.5 million ($30.1 million) deal. The U.K.-based production outfit specializes in factual fare for channels and platforms, and its own branded channels on the likes of YouTube. Future is a U.K.-listed print and online publishing and events business. Sam Barcroft will stay on as CEO at [...]

  • Writers vs Agents Packaging War WGA

    Agencies' Antitrust Suit Against Writers Guild Set for January Hearing

    The antitrust suit filed by Hollywood’s major agencies against the Writers Guild of America has been set for a Jan. 17 hearing. U.S. District Court Judge Andre Birotte issued the calendar update this week on the litigation, filed on Sept. 27 by CAA, UTA and WME after the agencies consolidated their individual agency suits. The [...]

  • Gabrielle Carteris SAG Awards

    Gabrielle Carteris Preps for 26th Annual SAG Awards

    SAG-AFTRA president Gabrielle Carteris is already looking forward to the 26th SAG Awards on Jan. 19, held in its usual location at the Shrine Auditorium in Los Angeles. “One of the best things about the SAG Awards is that it’s a peer-to-peer recognition,” she says. “It’s the highest honor for performers to be recognized by [...]

  • GoliathSeason 3CR: Greg Lewis/Amazon Studios

    'Goliath’ Renewed for Fourth and Final Season at Amazon

    Amazon has renewed gritty legal drama “Goliath” for a fourth and final season. The series centers on washed-up lawyer Billy McBride, played by Billy Bob Thornton, who seeks redemption after a client he successfully defended from a murder charge went on to slaughter a family. Thornton won a Golden Globe for his performance in 2017. [...]

  • Jon Favreau'The Mandalorian' TV show premiere,

    Jon Favreau Already Has a Star Picked for His 'Star Wars' Holiday Special

    The “Star Wars” franchise is no stranger to the strange and odd. But the wildest of all the offerings from the galaxy far, far away is the bizarre (but beautiful) “Star Wars Holiday Special.” And Jon Favreau is ready to resurrect it. The TV special celebrating the Wookiee holiday “Light Day” aired on CBS in [...]

  • Justin Marks FX

    'The Jungle Book' Writer Justin Marks Inks Overall Deal With FX Productions

    “Counterpart” creator and showrunner and “The Jungle Book” scribe Justin Marks has signed an overall deal to create new content for FX Productions. “Justin is a true creative talent and we feel fortunate to be his partners in supporting his vision of bold and ambitious storytelling,” said FX Entertainment original programming president Gina Balian. Marks, [...]

More From Our Brands

Access exclusive content