The blending of the TV and digital worlds continues. Sean “Diddy” Combs’ Revolt TV is bringing hip-hop podcast “Drink Champs” to the channel.
“Drink Champs”, which launched in January 2015, brings together Queens rapper N.O.R.E. and Miami hip-hop pioneer DJ EFN for a weekly(-ish) talk session. Special guests like 50 Cent and Rick Ross come on, stories about the old and new days of hip-hop are exchanged, and drinks are consumed. The podcast now has more than five million listens per month.
Revolt TV will air a special premiere episode of “Drink Champs,” featuring Combs, on Thanksgiving night (Nov. 24) at 11:15 p.m. ET, followed by a six-episode marathon of episodes with Snoop Dogg, Dame Dash, DMX, and others on Dec. 25. Exclusive new episodes will subsequently premiere weekly on the network, starting Jan. 4. “N.O.R.E. and DJ EFN have created a franchise brand with ‘Drink Champs’ and we are honored to welcome them,” said Revolt chairman Combs.
“Drink Champs is a movement and a revolution,” said N.O.R.E. “It’s the new way artists deliver information and an even better way for our supporters to receive it.”
“Drink Champs allows fans to be a fly on the wall during a conversation they might otherwise not hear or see,” DJ EFN added.
The podcast is part of the Play.it network.