×

Crackle Gives Series Order to ‘Start Up’ Drama Starring Adam Brody & Martin Freeman (EXCLUSIVE)

Just one day after Relativity Television formally relaunched as Critical Content, the company has landed its first greenlight with a series order from Sony’s Crackle for a drama starring Adam Brody and Martin FreemanVariety has learned. “Start Up” marks the second scripted one hour drama on the streaming service’s expanding slate.

Crackle has ordered 10 episodes of the drama that also stars Edi Gathegi (“The Blacklist,” “Twilight”) and newcomer Otmara Marrero, who has appeared in “Graceland.” Created by Ben Ketai, the show begins filming this week in San Juan, Puerto Rico.

Set in Miami, “Start Up” explores what happens when a brilliant, yet controversial tech idea gets incubated on the wrong side of the tracks by three strangers who don’t necessarily fit the mold of tech entrepreneurs. Forced to fund a tech company with dirty money while forming ties with a Haitian gang, their fight to build a business pales in comparison to the fight to stay alive, especially when there’s a vehement FBI agent who wields the power to make or break those he comes in contact with — and not always for the right reasons.

Freeman plays FBI agent Phil Rask who specializes in financial crimes and crosses paths with Brody’s Nick Talman, a sharp and intelligent financier at a boutique firm in Miami.

Aside from starring in the series, Brody (“The O.C.”) will also serve as a producer, marking his first major producing credit.

“‘Start Up’ carries out our promise to continue our commitment to quality drama,” said Eric Berger, g.m. of Crackle and exec VP of Sony Pictures Television Digital Networks. “We are working with a top-notch team to produce a project that explores the motivations and complexities of creating a new venture, while walking a fine line between crime and legitimacy.”

Critical Content‘s president and exec producer Andrew Marcus commented: “Ben Ketai has an amazing vision for this series and we are fortunate to have such a talented ensemble of actors to help bring this story to life.”

Ketai wrote the episodes and will also direct and exec produce. Other exec producers are Marcus, Critical Content’s Tom Forman, Ray Ricord, Gianni Nunnari and Shannon Gaulding. Anne Clements will serve as a producer, along with Brody. Critical Content is producing with Hollywood Gang Productions.

The order for “Start Up” follows Crackle’s premiere of its first scripted hourlong drama “The Art of More,” which was recently renewed for a second season.

Freeman and Brody are repped by UTA; Marrero is repped by Innovative Artists; Gathegi is repped by ICM Partners and Framework Entertainment.

(Pictured: Adam Brody, Martin Freeman)

More TV

  • Variety Cord Cutting Placeholder Cable

    CBS Stations Go Dark on AT&T's DirecTV, U-verse Platforms Amid Contract Battle

    CBS’ 28 O&O stations are going dark for about 6.6 million subscribers of AT&T’s DirecTV and U-verse platforms as the Eye and AT&T battle over a new retransmission consent contract. The blackout affects CBS and CW-affiliated stations in 14 major markets including New York, Los Angeles and Chicago. Also off the air are the CBS [...]

  • Orlando Bloom Comic Con Immigrant San

    Orlando Bloom Claims San Diego Mayor Ran From Comic-Con Exhibit Featuring Immigrant Characters

    Did an immigration storyline cause Republican San Diego Mayor Kevin Faulconer to run out of Amazon Prime Video’s Comic-Con activation this week? According to “Carnival Row” star Orlando Bloom, that’s exactly what happened. At Amazon’s “Carnival Row” panel, Bloom told the audience that Faulconer stopped by the Prime Video activation and chose the “Carnival Row” [...]

  • 'Game of Thrones' Cast Calls Final

    'Game of Thrones' Cast Calls Final Season Backlash 'Media-Led Hate Campaign'

    What is life like now after “Game of Thrones?” That’s the question that fans have been asking themselves and that cast members had to answer at the show’s final Comic-Con panel. But first, Conleth Hill, Nikolaj Coster-Waldau and several others cleared the air and addressed the perceived negative response to the final season. “I don’t [...]

  • SDCC Roundup: AMC Drops 'The Walking

    SDCC TV News Roundup: AMC Releases 'The Walking Dead' Season 10 Trailer (Watch)

    San Diego Comic-Con has become a hotbed of entertainment news in recent years, especially for the television industry. In today’s SDCC TV news roundup, AMC dropped a trailer for the 10th season of “The Walking Dead” and FX released a first look at “Mayans MC” Season 2. FIRST LOOKS AMC debuted the trailer for Season [...]

  • ARCHER: 1999 -- "Cubert" -- Season

    'Archer' Renewed for Season 11 at FXX

    “Archer” has been picked up for an eleventh season. The announcement was made Friday at San Diego Comic-Con. The news comes less than a week ahead of the Season 10 finale. Season 11 is slated to debut on FXX in 2020. While the show initially focused on the agents and support staff of a covert [...]

  • Carnival Row

    Amazon Debuts New 'Carnival Row' Footage at Comic-Con (Watch)

    San Diego Comic-Con attendees got an extended look at the upcoming Amazon drama “Carnival Row” during the show’s panel at the annual fanfest on Friday. Two new featurettes (see above and below) offer in-depth looks at the backstories of the two main characters — Vignette Stonemoss (Cara Delevigne) and Rycroft Philostrate (Orlando Bloom). Delevigne plays [...]

More From Our Brands

Access exclusive content