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Cam Newton is heading from the field to the screen.

The Carolina Panthers’ quarterback and reigning NFL MVP has partnered up with Magical Elves to launch a production company, Iconic Saga Productions.

Newton and Magical Elves, the company that produces “Top Chef,” are currently in business together with Newton’s Nickelodeon show “All In With Cam Newton,” which premiered on June 3. The show features to NFL star pairing kids with mentors to help them reach their dreams, and is exec produced by Newton and Magical Elves’ Dan Cutforth and Jane Lipsitz.

On the new production company, Newton commented: “As soon as we started working on ‘All In’, I knew that Dan and Jane would be the perfect partners. I’m excited to continue building on what we’ve already started, creating new, fun, authentic content for the world to see.”

“It became obvious very quickly while shooting ‘All In’ that Cam is a superstar both in front of and behind the camera, and we look forward to showcasing that talent across all platforms,” said Lipsitz. “Cam also has a very unique and fresh voice which lends itself to the new and expanding world of content creation, and we hope that with our experience and execution style, this partnership has great potential for success,” added Cutforth.

Newton and Magical Elves are both repped by WME.