Freeform is experimenting with its traditional scheduling patterns, with plans to make all episodes of its upcoming fantasy drama “Beyond” available via on-demand platforms simultaneous with the show’s linear premiere.
“Beyond,” from “Heroes” creator Tim Kring, will bow Jan. 2 with a two-hour installment. At the same time, all 10 episodes will be made available online via the authenticated Freeform app, Hulu and cable VOD platforms.
Freeform’s decision to break with the weekly rollout tradition is a clear sign that the cabler recognizes the importance of allowing viewers to sample more than one episode at a time, especially for new shows.
The strategy presents advertising challenges for the cabler as the linear spots are still the most valuable and thus there’s an incentive to bring the largest audience to linear telecasts.
But Freeform opted for the promotional value of allowing viewers to gorge on the show. “Beyond” revolves around a young man who wakes up from a coma after 12 years to find himself in the middle of a conspiracy. Burley Duffield, Romy Rosemont, Diane Matthews, Michael McGrady, Jonathan Whitesell, Dilan Gwyn and Jeff Pierre star.
“The premiere of ‘Beyond’ marks an important milestone in the history of Freeform, nearly a year since our rebrand,” said Tom Ascheim, president of Freeform. “In the same way we modernized our brand, we are modernizing how we bring our shows to our audience. ‘Beyond’ is our first, and definitely not our last, ‘binge-from-the-start’ show.”
Adam Nussdorf (“Once Upon a Time”) created the show and exec produces with Kring, David Eick, Steven Adelson, Zak Kadison, Justin Levy and Brian Kavanaugh-Jones.