Bashir Salahuddin, a longtime staff writer and performer on “Late Night With Jimmy Fallon,” has been cast as the male lead in Hulu’s pilot “Crushed,” Variety has learned.

Salahuddin will co-star alongside Regina Hall in the comedy, which centers on an African-American family who stumbles into a successful wine business in the Napa Valley. The project is described as a fish-out-of-water story following the family’s unorthodox approach to wine-making and their unique lifestyle.

The duo will play siblings, with Salahuddin in the role of Will, a chemist and Harvard med school dropout who goes off the grid squatting at his parents’ abandoned Napa property, until his sister Celia (Hall) persuades him to use his knowledge to help build a legit winery.

“Crushed” hails from “Peeples” scribe Tina Gordon Chism who wrote the pilot script, and will serve as an exec producer with Stephanie Allain. Lionsgate Television and Homegrown Pictures are producing.

Following a big break on “Late Night” along with his writing parter Diallo Riddle, Salahuddin went on to create an original HBO series “Brothers In Atlanta” along with exec produce Lorne Michaels, though that project has since been scrapped. He also recurred on HBO’s “Looking” and has had guest spots on “The Mindy Project” and “Bones.”