You will be redirected back to your article in seconds

Amy Friedman Will Lead Programming, Development for NBCU’s Sprout

Chica, the anthropomorphic chicken who entertains preschoolers each day on NBCUniversal’s kiddie-cabler Sprout, has a new boss.

NBCU named Amy Friedman, a veteran of Viacom’s Nickelodeon, as the cable network’s senior VP of programming and development, the latest step by the media conglomerate to bring the kids’ network closer to female-skewing outlets like Bravo and Oxygen. Friedman is expected to start with Sprout on April 1.

She will take over functions held previously by Sandy Wax, the former president of the network, and Andrew Beecham, senior VP of programming. Both executives left in the wake of a February reshuffling of executives at NBCU’s entertainment-focused cable networks that placed Sprout under the aegis of Frances Berwick, who supervises lifestyle-themed cable networks under Bonnie Hammer.

Friedman will be responsible for developing a slate of both animated and live-action projects and will manage the production of the network’s current series. She will also have oversight of Sprout’s “Sunny Side Up Show” a live,  daily morning show for preschoolers and their families that also serves as Chica’s primary roost.

“Her track record speaks volumes – she has launched both successful series and the networks that aired them – and her sensibility and smarts make her a perfect fit for this role,” Berwick said in a prepared statement.

Friedman recently served as a senior adviser for Scratch, an in-house creative team at Viacom, and was president of Redhead Consulting, a branding consultancy.  She has held senior management positions across all of the Nickelodeon networks, including Nickelodeon, Noggin, and TeenNick.  In her role as senior VP of original programming, she steered brand strategy for both Noggin and TeenNick. She got her start on Nickelodeon’s popular “Double Dare” game show in 1987.

She is a graduate of the University of Pennsylvania, where she concurrently earned a B.A. degree in American Civilization and an M.A. degree in Education. She serves on the board of advisers for the Children’s Media Association.

More TV


    SAG-AFTRA Commercial Negotiations Set for February

    With no fanfare, SAG-AFTRA and the ad industry have set a mid-February start for negotiations for a successor deal to the union’s master contract, Variety has learned. The current three-year deal — which covers about $1 billion in annual earnings — expires on March 31. SAG-AFTRA and the Joint Policy Committee of the ad industry [...]

  • FILE - In this April 5,

    Eliza Dushku Received $9.5 Million Settlement Over Misconduct on 'Bull' Set

    Eliza Dushku received a $9.5 million settlement from CBS after the actress alleged she was the subject of several inappropriate comments on the set of “Bull,” according to the New York Times. Dushku appeared in the first season of the procedural, initially being brought on for a three-episode arc with plans to make her a [...]

  • Jingle Punks Jingle Player

    Jingle Punks at 10: How the Production Music Platform's Player Works

    Though its primary function is creative, Jingle Punks is built on a foundation of technology and administration. The patented Jingle Player that lets customers search for music using pop culture terms is both intuitive and efficient. Typing in “Reservoir Dogs” or “Starbucks” generates suggestions. Queries are monitored “so if there isn’t an exact match, we’ll suggest [...]

  • Star Trek: Discovery

    TV Roundup: 'Star Trek: Discovery' Season 2 Premiere Date Set at CBS All Access

    In today’s TV News Roundup, the premiere date is announced for season two of “Star Trek: Discovery” on CBS All Access. FIRST LOOKS “Relics and Rarities,” a new RPG series based on the classic game Dungeons & Dragons, will premiere on subscription service Alpha in February 2019. Hosted by Deborah Ann Woll (“Daredevil,” “True Blood”) [...]

  • Logan Lerman

    Logan Lerman in Talks to Star in Jordan Peele's 'The Hunt' at Amazon

    Jordan Peele’s upcoming Nazi hunter drama at Amazon, “The Hunt,” has potentially found its lead. Logan Lerman is in talks to star in the drama series as Jonah Heidelbaum. When his grandmother is slain by a mysterious intruder in their apartment, Jonah sets out to track the culprit, only to find himself swept up in the [...]

  • Milo Ventimiglia'Second Act' film premiere, Arrivals,

    Milo Ventimiglia on 'This Is Us' Golden Globes Snub

    “This Is Us” critics and fans were shocked when the NBC hit received no love from the Hollywood Foreign Press Association earlier this week with zero Golden Globes nods. The show, after all, was nominated for three Golden Globes last year, including best television drama. Plus, Sterling K. Brown won the 2018 statue for best [...]

  • Jennifer Lopez

    Jennifer Lopez 'Absolutely' Wants to Direct Film and Television

    Jennifer Lopez epitomizes the phrase “she’s done it all” — but there’s still more that the superstar would like to do. Lopez recently directed her first music video, “Limitless,” the track featured on her new rom-com “Second Act,” and it seems the multi-hyphenate has caught the directing bug. “Absolutely, absolutely,” Lopez responded when asked by [...]

More From Our Brands

Access exclusive content