Scott Collins, currently the company’s executive vice president of ad sales, will next year succeed Arlene Manos as president of the division, which in recent years has crafted unique ad placements that gave a Hyundai Tuscon a walk-on role in the fan-favorite “Dead” zombie drama and wove companies like Carl’s Jr. into sponsorship of the scenes from a series’ coming episode that run alongside closing credits. Manos (pictured, above) a company veteran who joined AMC Networks when it was still known as Rainbow Holdings and its flagship network was still known as the relatively commercial-free American Movie Classics, will become president emeritus and take on larger projects.
“Scott will have day-to-day responsibility for sales revenue and sales staff, and I’ll be working on larger projects and corporate initiatives, and some sales projects that could use some thought and time,” said Manos, in an interview Thursday. The move, she said, does not mean she intends to step down from AMC Networks at some point in the not-too-distant future. “I really don’t like retirement,” she said. “It’s really not for me.”
Collins will assume his new role on January 1, 2017 and report to Ed Carroll, chief operating officer of AMC Networks.
Collins joined AMC Networks in 2008 as a senior vice president of ad sales for WE tv, then moved into an executive vice president role at AMC for the same function. He worked previously at NBCUniversal as vice president of national ad sales for its cable-entertainment unit and as an account executive at A&E Television Networks.
When Manos joined, American Movie Classics had little to do with advertising, though it did sell some limited sponsorship around its airing of older films. She also turned WE tv, IFC and Sundance into ad-supported cable networks. In 2014, Manos began overseeing ad-sales efforts behind BBC America and BBC World News, following the establishment of a joint venture between AMC Networks and BBC Worldwide. Manos also worked as a senior vice president of ad sales at A& E Television Networks and an associate publisher of the magazine Manhattan, Inc.
AMC Networks isn’t the only TV company this year to see a shift in ad-sales responsibilities. NBCUniversal earlier this week said Seth Winter, its veteran head of ad sales for sports, would move into a consulting role through 2018. Joe Abruzzese, the head of ad sales for Discovery Communications, is leaving his post for retirement at the end of of this year. And Viacom Inc. recently elevated Sean Moran to its head of ad sales after Jeff Lucas left that role to take over similar duties for instant-messaging app Snapchat.