×
You will be redirected back to your article in seconds

2016 Olympics Opening Ceremony: NBC Blasted on Social Media for Excessive Ads

The 2016 Summer Games kicked off Friday in Rio de Janeiro, Brazil with the Opening Ceremony.

NBC’s tape delayed coverage spanned a whopping four-and-a-half primetime hours. There was plenty of spectacle, plenty of commentary and plenty of ads — (self)promoting everything from NBC’s fall shows and Universal’s movies to automobiles and alcohol. There were so many commercials that the telecast felt at times like the Super Bowl; indeed, Amy Schumer’s Bud Light commercial from the NFL championship returned for several airings.

NBCUniversal boasted it had sold in excess of $1.2 billion in national advertising related to its broadcasts from the 2016 Rio Olympics, and viewers noticed. Many took to Twitter to express their unhappiness with the excessive ads, using the hashtag #nbcfail.

Here are some of the harshest and funniest critiques:

The economics of the Olympics are well scrutinized at NBCU and its parent company. The Philadelphia cable-and-content giant agreed in 2011 to pay $4.4 billion for U.S. broadcast rights to the Olympics through 2020, and another $7.75 billion for the rights to the Games through 2032. In July, NBCU CEO Steve Burke declared the Rio Olympics would be “the most profitable Olympics in history.”

Profitable yes, but the network may want to reconsider its advertising strategy for future Games given the audience backlash.

More TV

  • Andy Cohen attends BravoCon's "Watch What

    'The Real Housewives of Salt Lake City' to Debut in 2020

    Bravo announced Saturday during its first annual BravoCon that a tenth “Real Housewives” series, “The Real Housewives of Salt Lake City,” will debut in 2020. Bravo host and “Real Housewives” executive producer Andy Cohen made the announcement during a panel titled “Ask Andy” at the NYC convention. “We’ve always tried to choose a city that [...]

  • The Simpsons

    Disney Plus Will Make 'The Simpsons' Available in Original Uncropped Format in Early 2020

    Eep! After an outcry from “The Simpsons” aficionados, Disney has decided to offer classic episodes of the iconic animated sitcom on Disney Plus in their original 4-by-3 aspect ratio early next year. The streaming service launched Nov. 12 in the U.S., Canada and the Netherlands with the full batch of “Simpsons” episodes in 16-by-9 HD [...]

  • Sterling K. Brown on His Oscar

    Sterling K. Brown on His Oscar Buzz for 'Waves': 'Kind of Surreal'

    Sterling K. Brown can’t quite comprehend the awards attention he’s receiving for his work in the A24 drama “Waves.” “If the Academy sees fit to put me in a category with people who I absolutely adore, I will pee all over myself, dude” the Emmy winner says on the latest episode of “The Big Ticket.” [...]

  • TV News Roundup: 45th Annual Humanitas

    TV News Roundup: 45th Annual Humanitas Nominees Announced

    In today’s TV news roundup, Humanitas has released the finalists for the 45th Annual Humanitas Prize, and YouTube announced a new beauty competition series hosted by James Charles.  CASTINGS Jason Kennedy has been named as the host of E!’s new series “In The Room.“ The “E! News” host will bring viewers inside celebrity homes for [...]

  • Editorial use only. No book cover

    Viacom Extends 'The Office,' 'Parks and Recreation' Syndication Deals

    “The Office” and “Parks and Recreation” reruns will continue to air on Viacom linear networks for the foreseeable future. The company announced that it has reached a new deal with NBCUniversal to keep “The Office” on Comedy Central through 2021. The series will then air in a non-exclusive window on Viacom Media Networks through 2025. [...]

  • Conan O'Brien Michael Showalter

    HBO Max Orders Pilots From Producers Conan O'Brien, Michael Showalter

    HBO Max has ordered two shows to pilot, one a comedy and the other a drama. The streamer will produce both pilots. The comedy is titled “Gumshoe.” It follows a sweet, optimistic young cop and a creepy, crime-obsessed teenager who secretly team up to solve a murder. Aaron Brownstein and Simon Ganz will write, executive [...]

More From Our Brands

Access exclusive content