×
You will be redirected back to your article in seconds

Viacom to Launch Comedy Central in the Middle East on OSN (EXCLUSIVE)

Viacom International Media Networks is launching Comedy Central in the Middle East on the region’s leading pay-TV player OSN, two years after the two companies forged an alliance that marked a significant strategic move for Viacom in an area where it has considerable room for growth.

Comedy Central HD will be the third brand for VIMN in the region, complementing the existing presence of MTV and Nickelodeon/NickJr.

The channel’s offerings will include “The Daily Show with Trevor Noah,” Comedy Central favorites “Tosh.0,” “Inside Amy Schumer,” and a dedicated block of Spike content comprising “Lip Sync Battle,” as well as “Catch a Contractor,” the non-scripted series that sees host Adam Carolla on a mission to track down shady contractors and drag them back to the scene of their crimes. Internationally produced shows will include sitcom “I Live with Models.” All content, including animation, will be subtitled in Arabic.

It will launch on May 7 across the Middle East and North Africa (MENA) region where there is a robust growth rate in pay-TV penetration expected to reach 19 percent of the population by 2019. Two thirds of the population are under 30.

Comedy Central will bring a brand of quintessentially American humour to the region on an unprecedented scale, reactions to which will be interesting to gauge. But it will also create an opportunity for local talents to showcase their skills with plans for locally produced programming This means a big opportunity for the burgeoning Arabic comedy scene to boost its local visibility and also travel internationally.

“We are committed, as in all our regions, to growing the local comedy scene and investing in local production and we will be focussing our energies on this from the first year,” vowed Raffaele Annecchino, Viacom’s Executive Vice-President for South Europe, Middle East and Africa, in a statement.

“Everybody loves a good laugh and OSN is offering great value with the addition of Comedy Central HD, a perfect fit to the entertainment preferences of people in the region,” enthused Emad Marcos, OSN Senior Vice President in its Media Partners and Digital unit.

All shows premiering on Comedy Central HD will be available on OSN’s award-winning catch-up service, OSN Play and via OSN on Demand.

More TV

  • Carolyn McCall

    ITV Revenues Dip in ‘Uncertain Environment,’ but Content Sales Rise

    ITV revenues were down by 2% in the first nine months of 2019. CEO Carolyn McCall, who has set a strategy refresh in motion, said the U.K.-based broadcaster’s performance was in line with its expectations, adding that, “although the economic environment continues to be uncertain, we are making good progress in executing our strategy.” Total [...]

  • DANCING WITH THE STARS - "Boy

    Sean Spicer Voted Off 'Dancing With the Stars'

    Sean Spicer will no longer appear on America’s television sets every Monday evening, at least as part of “Dancing With the Stars.” The former White House press secretary was voted off “DWTS” Monday night despite President Donald Trump’s earlier tweet urging the American people to vote for Spicer on ABC’s dancing competition show. The tweet [...]

  • US game show host Alex Trebek

    Alex Trebek Gets Emotional on 'Jeopardy!' After Contestant's Heartfelt Message

    Alex Trebek appeared to tear up on Monday’s episode of “Jeopardy!” after a contestant used his response to a prompt to convey the message “We love you, Alex.” As his answer to one of Monday’s questions, Tournament of Champions semifinalist Dhruv Gaur penned the message with a heart in place of the word “love,” betting [...]

  • Seinfeld

    Alan Horn Remembers How Rick Ludwin Saved 'Seinfeld'

    Rick Ludwin was the unsung hero of “Seinfeld.” That’s how Alan Horn, Walt Disney Studios chairman and former head of “Seinfeld” producer Castle Rock Entertainment, remembered the longtime NBC executive who died Nov. 10 at the age of 71. Ludwin was instrumental in getting the beloved “show about nothing” on to NBC as a regular [...]

  • Kristen Bell Pandas

    Why Kristen Bell Is 'Excited' About Returning as Narrator for HBO Max's 'Gossip Girl' Reboot

    Kristen Bell received an email a couple of months ago from “Gossip Girl” co-creators Josh Schwartz and Stephanie Savage. “They just said, ‘We’ve got really good news. It’s looking like we’re going to do another version of ‘Gossip Girl’ and we would for you to return,’” Bell told Variety while promoting “Frozen II.” “I was [...]

  • ViacomCBS

    ViacomCBS Exec Shuffle Signals Move Toward $500 Million in Synergy Goals

    The latest cluster of high-level ViacomCBS executive announcements — which included CBS chief creative officer David Nevins and MTV/VH1 chief Chris McCarthy expanding their oversight, and Comedy Central head Kent Alterman exiting — likely constitutes the last round of public leadership shuffling ahead of the close of the Viacom-CBS transaction in early December, according to [...]

  • Editorial use only. No book cover

    TV News Roundup: Netflix Sets 'You' Season 2 Premiere Date

    In today’s TV news roundup, Netflix announces the second season premiere date for “You,” and Quibi has named six more cast members joining its upcoming series “The Now.”  CASTING Samantha Richelle, Arthur Acuña (“Princess and I”), Nonie Buencamino (“Sparks”) and Ces Quesada (“Invisible”) have been cast in WGN’s upcoming drama “Almost Paradise.” The four members join previously announced lead cast [...]

More From Our Brands

Access exclusive content