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U.S., U.K. Are World’s Top TV Exporters, Australia Shows Improvement

LONDON — The U.K. is mulling exiting the European Union, but its TV shows remain hugely popular across continental Europe and beyond, according to new data unveiled at a press conference held Feb. 24 to promote this year’s MipTV market, which bows in Cannes April 4-7.

British public broadcaster the BBC remains the world’s most prolific producer of new content by a wide margin, according to statistics unveiled by Eurodata TV. The Beeb was responsible for more than 300 new titles in 2015, according to Sahar Baghery, head of global research and content strategy at Eurodata TV.

“In terms of volume of content the BBC is far and away the world’s biggest producer of new TV content,” she said.

Endemol Shine was in second place, followed by Warners and Fox tied in third and ABC and Zodiak, which tied for fourth. Eurodata surveyed 44 countries.

In terms of TV exports, the U.S. and the U.K remain dominant, followed by the Netherlands and France. Australia, however, had replaced Germany as the country with the fifth highest number of TV exports, said Eurodata. “With shows like ‘Secrets and Lies’ Australia is beginning to punch through,” said Baghery.

As for emerging markets, Eurodata identified Turkey as a territory to watch for scripted shows, followed by Mexico, India, Egypt and China.

Baghery explained: “Turkish shows were generally only exported to the Baltics in the past. But now the U.S. and the rest of Europe are discovering that Turkey can be a force in scripted due to shows like ‘The End.’ ” ABC remade a pilot of “The End” as “The Runner.”

In fact, so much drama is now available to international buyers that for the first time MipTV will highlight a dozen hand-picked shows at an invitation-only event, Mip Drama Screenings.

“Buyers asked us if we could help provide a filter,” said Laurine Garaude, director of television at Reed Midem, which runs the market. “The shows have been selected by a jury comprised of leading showrunners. I can’t give too much away, but U.K. drama is likely to be well represented in the 12 selected shows.”

The 12 dramas will be announced March 8.

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