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Brazil’s Ronaldo to Talk at Mip TV About Globo Olympics Coverage, Career

Soccer legend will present Globo’s sports broadcast capabilities, talk about his career

Ronaldo Nazario, one of soccer’s greatest ever strikers whose charge toward the goal, ball at feet, was once described as that of “a herd of buffalo,” will take to the stage at April’s Mip TV to drill down on Brazilian TV giant Globo’s extensive sports broadcasting capabilities in the run-up to the Rio 2016 Olympic and Paralympic Games.

He will cover broadcast opportunities that Globo will be offering to third-party TV networks; in a Q&A, he will also, in surely a guilty treat for many Mip TV execs, also field questions about and share moments from his career.

Ronaldo will talk in the spotlight session Big Shows for Passionate Fans, presented in partnership with Globo, where he has worked since 2013 as a sports commentator.  Speaking in a professional way of things to TV sports and sportainment execs, Ronaldo will deliver an insider’s guide to the huge range of sports broadcast facilities and in-house technologies at Globo, Latin America’s biggest TV conglom.

Since scoring broadcast rights to the Rio Olympics, Globo has raised the bar on its Rio live-event coverage both in terms of technology – its Carnaval reports uses 20-camera coverage for the central Sambadrome walk-through – and in terms of the sports it sells to the world.

Ronaldo’s presence at Mip TV will also be a reminder of the heavyweight glamor Brazil can bring to an event, often tapping not into movies but rather heavyweight stars from soccer.

Ronaldo’s soccer career boasts one of the most compelling dramatic arcs in modern sports. For five seasons beginning in 1994, from the age of 17 to 23, he played for the Netherlands’ PSV over 1994-95, then Barcelona in 1996-97, and at Inter Milan starting in 1997, Ronaldo was often seemingly unstoppable, drifting out of the wing or toward centerfield to pick up balls and charge toward the goal, outpacing defenders and dummying goalkeepers. He won his first World Cup in 1994, but didn’t play a game, came into the World Cup final in 1998 aged only 21, regarded by many as the most promising player in the history of soccer. But he suffered a convulsive fit just hours before the final, played poorly, and saw Brazil lose.

In 1999, Ronaaldo suffered a crippling injury, missed the whole of the 2000-01 season, and much of the next, to make his comeback at the 2002 World Cup final, where his two goals in the final finally crowned Brazil, with his aid, as World Cup champions.

Known as Ronaldo Nazario to distinguish him from his more modern-day namesake, the soccer great will talk April 5. Mip TV runs April 4-7 in Cannes.

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