LONDON — European studio Studiocanal, one of the continent’s leaders in movie and television production and distribution, has given Rola Bauer the mandate to lead all of its production and co-production television activities in the U.S. market.

In addition to being CEO of Tandem Productions, Bauer’s responsibilities as a Studiocanal executive have been broadened to include working with and coordinating activities for Studiocanal’s production and partnership companies’ scripted formats and co-productions in the U.S. market, as well as exploring synergies with Universal Music Group.

Bauer will also be responsible for strategic alliances with writing/show-running talent in the U.S. for the studio’s television division. She reports directly to Romain Bessi, COO and head of TV series at Studiocanal.

U.S. sales will be handled by Katrina Neylon, Studiocanal’s exec VP TV sales and marketing, who reports to Rodolphe Buet, Studiocanal’s president, international distribution and marketing.

Didier Lupfer, Studiocanal CEO, said: “Given Rola’s experience and contacts in the U.S., it was a logical decision that she take a more active role on behalf of all of our production and partnership companies’ scripted projects. Rola’s long-standing relationships and deep understanding of the U.S. market is an asset that Studiocanal values and from which the entire television business unit can benefit.”

Bauer has an extensive background in the U.S. market, beginning in 1985 when she began helming co-productions. Since the founding of Tandem in 1999, in addition to producing for the U.S. market, every one of Tandem’s productions has been sold into the U.S. market. Among her recent credits include executive producer of “Spotless,” which recently debuted on NBCUniversal Cable’s Esquire Network, and executive producer of “Crossing Lines” season three, currently rolling-out in territories worldwide.

Studiocanal continues to expand its global television footprint with the acquisitions of production companies, as well as enlarging its catalog of third-party distribution titles.

The studio’s television unit has many European production companies, including Tandem in Germany, the U.K.’s RED Production Company and Guilty Party, and the SAM Productions in Denmark.

Bauer will now split her time, working both out of the Studiocanal office in Los Angeles and Tandem Productions’ Munich office.

Gina Marcheschi, who joined Tandem Productions as exec VP development in July, will support Bauer to cultivate their contacts with creative talent, and studio and broadcaster executives in the U.S. for the studio’s production and partnership companies. Reporting to Bauer in her additional role at Studiocanal, Marcheschi is based in Studiocanal’s L.A. offices.