×
You will be redirected back to your article in seconds

Netflix Sets Launch Date for ‘3%,’ Its First Brazilian Original Production

U.S. streaming giant also reveals character details

Netflix has set a Nov. 25 global launch date for “3%,” its first Brazilian original production, directed by Cesar Charlone, Oscar-nominated for his “City of God” cinematography.

The U.S. streaming giant also unveiled new details Monday of the series’ storyline and its first ensemble image of characters.

Described as a futuristic thriller, the eight-part series is set in a dystopic near-future Brazil, divided between progress and devastation. Brazil’s surviving population live in a zone called Inland, which lacks energy, food or water. At the age of 20, everyone is given one chance, and one chance only, to apply for the Process, whose approved candidates get to live in Mar Alto, a world of abundance. But only 3% of applicants pass — hence the show’s title.

Netflix unveiled extended character details. Some of the candidates – Aline, a Process official, Michele, a young idealistic girl candidate –  have hidden agendas. Adding another plotline, the head of the Process, the short-fused Ezequiel, is also undergoing an internal evaluation of his methods.

“Ultimately, the series questions the dynamics of society that imposes constant selection processes we all have to go through, whether we like it or not,” Charlone said, when the series was announced in August 2015.

“3%” also poses questions asked by younger generations around the world but which take on especial significance in Brazil: the social justice of established elites and the moral imperative of questioning authority. Brazil is one of the world’s most unequal societies.

The Process candidates in “3%” are defined in part by their attitude towards hierarchy and social collaboration: One, Rafael is a pure egotist; another, Marco, is a natural-born leader but turns nasty if his leadership is questioned; Joana grew up on Inland’s streets and believes in the survival of the fittest; wheelchair-bound Fernando believes blindly in the system.

Brazilians have played an important part in other Netflix series. “Narcos” Season 1’s first two episodes were directed by Jose Padilha (“Elite Squad,” “Robocop”), who served as an executive producer on the series; another Brazilian, Fernando Coimbra (“A Wolf at the Door”), directed two more first season segments; Brazilian actor Wagner Moura plays Escobar.

But “3%” is Netflix’s first original series completely shot, produced and acted by Brazilians. Created by Pedro Aguilera, who webbed an online pilot to attract financing, “3%” is set up at Sao Paolo’s Boutique Filmes, a company with experience in producing for U.S. companies Brazilian channels such as Discovery Kids, History Channel, and HBO Latin America. Boutique’s content head and “3%” exec producer Thiago Mello created the Emmy Kids-nominated “Julie and the Phantoms,” co-produced by Nickelodeon.

The cast includes Joao Miguel (“Xingu”), Bianca Comparator (“Avenida Brasil”) and Zeze Motta (“Chica da Silva”).

In April, Netflix announced Padilha will re-team with the U.S. streaming giant on a yet-to-be-titled Brazilian Netflix original series chronicling the Lava Jato (Car Wash) criminal corruption probe which has rocked Brazil’s political elite to its core.

“3%” is made for Netflix’s 83 million global subscribers, not just Brazil. That said, Netflix uptake in Brazil has been bullish, according to Ampere Analysis.

Brazil “is, by our estimates, in Netflix’s top 5 markets worldwide,” commented Ampere Analysis’ Richard Broughton. “So securing the company’s future in Brazil is important to the company, particularly as a relatively small amount of content in the market is currently originated locally – circa 1% of available hours, by our estimates.”

Popular on Variety

More Digital

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

  • Editorial Use onlyMandatory Credit: Photo by

    YouTube Rolls Back Verification Changes, Says Verified Creators Can Keep Their Badge

    A day after announcing significant changes to its verification program, YouTube announced Friday afternoon that it won’t be de-verifying existing creators after all. “We heard loud and clear how much the badge means to you,” said YouTube product manager Jonathan McPhie in a blog post. “Channels that already have the verification badge will now keep it [...]

  • BLive: BitTorrent Live Streaming App to

    BitTorrent to Launch Public Beta of New Live Streaming App

    BitTorrent is getting ready to open the floodgates for its new live streaming app, dubbed BitTorrent Live: The company plans to launch a BitTorrent Live Android app on various app stores as part of a public beta test late Friday, according to a spokesperson. BitTorrent Live, which is also known as BLive, is being described [...]

  • Netflix - Apple TV

    Netflix Stock Drops After CEO Acknowledges 'Tough Competition' Coming From Disney, Apple

    Netflix shares fell as much as 7% Friday to a nine-month low, coming after CEO Reed Hastings commented that the November launches of Disney Plus and Apple TV Plus will introduce a “whole new world” of competition. Hastings, speaking at the Royal Television Society conference Friday in Cambridge, England, said, “While we’ve been competing with [...]

  • Facebook

    Facebook Suspends Tens of Thousands of Apps During Privacy Investigation

    Facebook has suspended tens of thousands of apps ever since it began investigating potential privacy abuses, the company said Friday. The apps in question had been built by around 400 developers, and a suspension doesn’t necessarily indicate actual privacy violations. Facebook began combing through millions of apps that made use of its platform after the [...]

  • tivo logo

    Tivo Plans to Launch Android TV Dongle, Tivo+ Curation App

    DVR maker Tivo is getting ready to release a new device that may not record television at all: The company plans to launch a $50 Roku-like TV dongle early next year, its new CEO Dave Shull revealed in a conversation with CNN this week. The new device will be powered by Google’s Android TV platform, [...]

More From Our Brands

Access exclusive content