In an early MipTV announcement, Spain’s Imira Entertainment is teaming with Italy’s Dami Just For Kids Factory to co-produce sitcom “Dummysaurs.” Imira is distributing “Dummysaurs” worldwide.
Made up of 104 two-minute segs, the dialogue-free slapstick comedy has its first 13 episodes in production; the first two are to be shown at MipTV. In one, a gleeful dinosaur takes a bath at a prehistoric icy spa. It drops the soap, for a small dinosaur to step on it and take of into an inadvertent artistic skating routine. Imira is one of Spain’s biggest TV animation production and worldwide distribution companies. 90% of Imira’s turnover comes from outside Spain. Bought up by India’s Toonz Media Group, Imira continues to operate as an independent entity.
“We have big expectations for ‘Dummysaurs’: It’s a project which especially targets digital consumption via its short format, the kind of product that’s in a lot of demand as well as being pure non-dialogue comedy for all audiences,” said Imira CEO Sergi Reitg.
“Dummysaurs” is inspired by “a fun and easy concept with happy-go-lucky dinosaurs, made with a colorful design for the characters and background. A nowadays-stone age, with funny and unexpected gags that play on absurd situations, slapstic comedy and high-quality animation,” said Allegra Dami, at Milan’s Dami Just For Kids Factory, a kid edutainment company specialized in the creation of characters for multiple formats. Series production is taking place at the Maga animation studios located at Monza, 15 miles north-east of Milan.
Imira catalogue includes series such as “The Smurfs,” “Lola & Virginia,” “Planet Play” or “Speed Racer, The Next Generation.” Some of its recent productions, present at MipTV, are second seasons of live-action/toon hybrid “Jamillah & Aladdin” and creepy sitcom “Batpat.”