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MipTV: Mediaset’s Infinity Snaps Up Italian First Window Rights to ‘The Girlfriend Experience,’ ‘Ash vs Evil Dead’

ROME — Berlusconi-controlled VOD service Infinity, a Mediaset subsidiary, has snapped up exclusive first window SVOD rights to upcoming Steven Soderbergh-produced Starz original series “The Girlfriend Experience” and recent hit “Ash vs Evil Dead.”

The acquisitions of two hot Starz shows mark a nice coup at a time when Mediaset, which is mainly a free-TV operator, is struggling amid Italy’s rapidly evolving TV landscape.

“We are excited to be working with Starz Digital to be the first service to bring these two much anticipated shows to the Italian public,” enthused Infinity topper Chiara Tosato in a statement.

Mara Winokur, senior VP of digital at Starz, boasted that “while ‘The Girlfriend Experience’ and ‘Ash vs Evil Dead’ differ in their genre and visual style, what they have in common is the highest of quality in premium entertainment value.”

“The Girlfriend Experience” (pictured), which is loosely based on Soderbergh’s eponymous 2009 movie about high-end call girls, provides a provocative take on the world of sex and relationships, even by pay TV standards.

Directed by Lodge Kerrigan and Amy Seimetz, it features a potent perf by Riley Keogh as an intern at a Chicago law firm who is introduced into the world of transactional relationships in which women provide what is known as The Girlfriend Experience – emotional and sexual relationships for a very high price.

“The Girlfriend Experience” will be released in Italy on Mediaset’s Infinity service as a box set, on April 11, the day after the U.S. broadcast on Starz.

The first season of hit horror show “Ash vs Evil Dead,” which is produced by Sam Raimi, will be made available on Infinity this spring and the second season will follow the U.S. broadcast, which is set for later this year.

Infinity has a growing catalog of more than 6,000 shows including movies, children’s animation, TV series and other TV programs. Two years after launching it has some 600,000 users.

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