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Televisa’s fledgling SVOD service Blim is playing catch up with market leader Netflix, which claims more than five million members in Latin America.

Launched in February across Mexico and the rest of Spanish-speaking Latin America, Blim has been commissioning a slew of indie producers as part of its content build-up strategy. The latest among them is Lemon Films, run by brothers Fernando and Billy Rovzar, which is in talks to produce two original dramedies for Blim with a target launch date for later this year or early 2017.

“We are targeting the youth market so they will incorporate social media and transmedia elements,” said Fernando Rovzar.

In an interview with ttvnews, Billy Rovzar said: “These are exciting times; television has been good for us because the production value in this medium has reached cinematographic standards.”

Lemon Films is best known for its hit genre pic, “KM 31” and action dramedy “Matando Cabos. Sequel “KM 31- 2” is set for a September  release on more than a 1,000 screens in Mexico by Videocine. Principal photography of the company’s latest pic “La Boda,” a remake of Russian comedy “Gorko,” will begin next month. “We’re also dabbling in the virtual reality format,” said Fernando.

Lemon Films’ HBO series about undercover hit man “Sr. Avila” wrapped its third season in December and launches on July 24. If a fourth season is green lit, it will be the longest running Spanish-language series on the premium cable service. Fernando Rovzar serves as a co-director, producer and showrunner on the series.

Blim is also up against OTT ClaroVideo, owned by Carlos Slim’s giant telco America Movil, which reaches an estimated one million subs.

Aside from reclaiming Televisa product from Netflix and being the first OTT window for all product from the network and its film division Videocine, Blim has inked some exclusive pacts with various studios and Spanish producers including the exclusive OTT rights to Fox series “Wayward Pines” and the James Bond franchise from Sony Pictures. Plans are to make six-to-seven original series a year.

Mexico and Portuguese-speaking Brazil are deemed the largest markets in the region’s growing OTT market, with Brazil expecting to capture 35.3% and Mexico 34.6% of projected total revenues of $3.17 billion by 2018, per research company Dataxis.