You will be redirected back to your article in seconds

Mexico’s Lemon Films Preps Series for Blim

Televisa's SVOD platform taking on Netflix

Televisa’s fledgling SVOD service Blim is playing catch up with market leader Netflix, which claims more than five million members in Latin America.

Launched in February across Mexico and the rest of Spanish-speaking Latin America, Blim has been commissioning a slew of indie producers as part of its content build-up strategy. The latest among them is Lemon Films, run by brothers Fernando and Billy Rovzar, which is in talks to produce two original dramedies for Blim with a target launch date for later this year or early 2017.

“We are targeting the youth market so they will incorporate social media and transmedia elements,” said Fernando Rovzar.

In an interview with ttvnews, Billy Rovzar said: “These are exciting times; television has been good for us because the production value in this medium has reached cinematographic standards.”

Lemon Films is best known for its hit genre pic, “KM 31” and action dramedy “Matando Cabos. Sequel “KM 31- 2” is set for a September  release on more than a 1,000 screens in Mexico by Videocine. Principal photography of the company’s latest pic “La Boda,” a remake of Russian comedy “Gorko,” will begin next month. “We’re also dabbling in the virtual reality format,” said Fernando.

Lemon Films’ HBO series about undercover hit man “Sr. Avila” wrapped its third season in December and launches on July 24. If a fourth season is green lit, it will be the longest running Spanish-language series on the premium cable service. Fernando Rovzar serves as a co-director, producer and showrunner on the series.

Blim is also up against OTT ClaroVideo, owned by Carlos Slim’s giant telco America Movil, which reaches an estimated one million subs.

Aside from reclaiming Televisa product from Netflix and being the first OTT window for all product from the network and its film division Videocine, Blim has inked some exclusive pacts with various studios and Spanish producers including the exclusive OTT rights to Fox series “Wayward Pines” and the James Bond franchise from Sony Pictures. Plans are to make six-to-seven original series a year.

Mexico and Portuguese-speaking Brazil are deemed the largest markets in the region’s growing OTT market, with Brazil expecting to capture 35.3% and Mexico 34.6% of projected total revenues of $3.17 billion by 2018, per research company Dataxis.

Popular on Variety

More TV

  • Breaking Bad Movie

    'Breaking Bad' Movie: Watch the First Teaser for 'El Camino'

    In case you hadn’t heard, Emmy-winning drama “Breaking Bad” is cooking up a movie sequel. On Saturday, after details of Netflix’s project quietly leaked online, the streaming giant issued the first teaser for “El Camino: A Breaking Bad Movie,” which will be released on October 11. Starring Aaron Paul as Jesse Pinkman, the “Breaking Bad” [...]

  • Breaking Bad

    'Breaking Bad' Movie Release Date, Title and Plot Revealed

    The “Breaking Bad” movie is coming to Netflix sooner than you might think. The film, titled “El Camino: A Breaking Bad Movie,” is now set to be released on Netflix on Oct. 11, according to a report from the New York Times, with Aaron Paul returning as the series’ popular meth cook Jesse Pinkman. Jesse [...]

  • Laurence FishburneNational Memorial Day Concert Dress

    Laurence Fishburne to Produce 'Marvel's Moon Girl and Devil Dinosaur' Series for Disney Channel

    Laurence Fishburne is stepping into the animation game. The “Matrix” star is set to executive produce “Marvel’s Moon Girl and Devil Dinosaur,” an animated series which has been given the greenlight at Disney Channel. Based on Marvel’s comic book series, the show hails from from Disney Television Animation and follows the adventures of 13-year-old super-genius [...]

  • Aracne

    Chile’s Sanfic, Mexico’s Morbido Fest Pact to Promote Latino Horror (EXCLUSIVE)

    Mexican horror festival Morbido and Chile’s Santiago Intl. Film Festival (Sanfic) have agreed on a long-term collaboration intended to strengthen the genre film industry in Chile and across Latin America. This partnership will see Morbido representatives attend the Sanfic industry section each year to aid in the promotion of horror projects and advise those projects [...]

  • 'The Simpsons' Producers on Disney, Spinoffs

    'The Simpsons' Producers Talk Potential Disney Spinoffs, Confirm Apu Will Remain

    “The Simpsons” has never shied away from lampooning Disney over the years, but maybe that’s no longer the case. Homer, Marge and co. are of course now part of the Disney family and made their first appearance at the Mouse House’s D23 Expo convention, where the show’s producers were asked plenty of questions about what [...]

More From Our Brands

Access exclusive content