You will be redirected back to your article in seconds

‘Medici: Masters of Florence’ With Dustin Hoffman, Richard Madden Sets Italy Ratings Record

Frank Spotnitz and Nicholas Meyer’s “Medici: Masters of Florence,” the ambitious series starring Dustin Hoffman and Richard Madden and sold by Wild Bunch TV, drew a record 7.6 million viewers for its debut broadcast on Italy’s Rai 1, according to Italian ratings compiler Auditel.

Rai 1 launched the English-language drama with two episodes Tuesday and pulled a 30% market share, beating competing programs such as the Juventus Championship League Game. “Medici” was especially popular among female viewers: More than a third of all women who watched TV on Tuesday evening tuned in to the show.

Previous Rai 1 TV series have performed an average of 20.8% share during the last 12 months, according to Wild Bunch TV.

The buzzed-about show, produced by Lux Vide, Big Light Productions, Wild Bunch TV, and Rai Fiction, also lit up social media with 206,500 interactions, becoming this year’s most-tweeted series in Italy, according to stats provided by Wild Bunch TV.

“This could not be better news. We always knew we would bring to the world an amazing high standard program. We are now delivering a commercial success,” said Carole Baraton, who heads up Wild Bunch TV, which handles worldwide distribution of the show. “Medici” has been picked up in more than 30 countries so far.

“I’m enormously proud of ‘Medici,’ and thrilled by the warm and enthusiastic response the series has received from the Italian public, who are our most important audience,” said Spotnitz, who co-created and exec-produced the show.

Commissioned for a second season, the show will next roll out in France on SFR’s premium SVOD service Zive.

Wild Bunch TV, the television division of the pan-European film company launched a year ago, is also selling “Four Seasons in Havana,” co-written by Leonardo Padura, as well as Keren Weissman,’s “Mama’s Angel,” Marc Bryssinck and Filip Lenaerts ‘s “Tytgat Chocolate,” and Noah Stollman and Oded Davidoff’s “The Exchange Principle.”

Nick Vivarelli contributed to this report.

More TV

  • O_163_wem_1360_comp_v003_01,1159 2 – L-R: Gwilym Lee

    SAG Award Nominations: Biggest Snubs and Surprises

    At the SAG Awards nominations Wednesday morning, “A Star Is Born” led the film pack with four nods and while that wasn’t a surprise, there were plenty of snubs and surprises that caught us off guard. On the television side, a plethora of co-stars are competing against each other, as both male and female actors [...]

  • Freeform Orders Comedy 'Everything’s Gonna Be

    Freeform Orders Comedy 'Everything’s Gonna Be Okay' From Josh Thomas

    Freeform has given out a series order to the comedy “Everything’s Gonna Be Okay” from creator, writer, and comedian Josh Thomas. The network has ordered 10 episodes of the half hour series. Thomas also stars as Nicholas, a neurotic 25-year-old still living at home with his single dad and two teenage half-sisters, one of which has [...]

  • Netflix Orders ‘I Am Not Okay

    Netflix Orders ‘I Am Not Okay With This’ From Producers of ‘Stranger Things’

    The producers of “Stranger Things” and creator and director of “The End of the F***ing World” series are making “I Am Not Okay With This” for Netflix, a coming-of-age tale about a girl with mysterious powers. 21 Laps will make the series, which was co-created by Jonathan Entwistle, who was behind Channel 4 and Netflix show [...]

  • SAG Awards Placeholder

    SAG Nominations Scorecard: Netflix Leads the Pack

    Netflix led the way among all networks and studios with this year’s SAG nominations, garnering 15 nods thanks to programming like “GLOW,” “Ozark,” “Grace and Frankie” and “The Kominsky Method.” “Ozark” was among the select group of titles to snare four nominations, along with “A Star Is Born” and “The Marvelous Mrs. Maisel.” On the [...]

  • SAG Nominations: 'A Star Is Born,'

    'A Star Is Born,' 'Mrs. Maisel,' 'Ozark' Lead SAG Awards Nominations

    Musical drama “A Star Is Born” led the way with four SAG feature film nominations, while “The Marvelous Mrs. Maisel” and “Ozark” each scored a quartet of TV nominations. “BlacKkKlansman” and “The Favourite” both took a trio of film nominations, followed by “Barry,” “GLOW,” “The Handmaid’s Tale,” and “The Kominsky Method,” each scoring three TV [...]

  • Marvelous Ms Maisel

    SAG Award Nominations: Complete List

    Nominations for the 25th annual SAG Awards were announced on Wednesday. Lady Gaga and Bradley Cooper’s “A Star Is Born” led film nominations with four nods, including best actor for Cooper, best actress for Gaga, best ensemble, and best supporting actor for Sam Elliot. “BlacKkKlansman” and “The Favourite” followed close behind, both taking home a [...]

  • European Union Competition Commissioner Margrethe VestagerSlush

    Liberty Global, Vodafone's $22 Billion Cable Deal Under Investigation by EU

    The European Commission has started an in-depth probe into Vodafone’s proposed acquisition of a raft of Liberty Global assets in Europe. The commission cited concerns that the deal could reduce competition in Germany and the Czech Republic. “It’s important that all EU consumers have access to affordable and good quality telephone and TV services,” Commissioner [...]

More From Our Brands

Access exclusive content