LONDON — Elaine Bedell, the director of entertainment and comedy at U.K. commercial network ITV, has stepped down after seven years.

Bedell, who joined ITV in 2009, has been responsible for commissioning and overseeing a wide-ranging slate of entertainment and comedy shows, including “Britain’s Got Talent,” “The X Factor,” “I’m a Celebrity… Get Me Out of Here!” and “Ant & Dec’s Saturday Night Takeaway,” the winner of the BAFTA best entertainment award for the past two years. She will leave ITV at the end of February.

ITV director of television Peter Fincham said: “Elaine has been a tremendous colleague over the past seven years, and has led the entertainment and comedy team with unswerving commitment and enormous flair. I can completely understand why she wants to seek new pastures, and I wish her the very best of luck. I’ve had such fun working with Elaine and her team — she’s a class act.”

Kevin Lygo, who takes over from Fincham as director of television on Monday, added: ”Elaine has done a great job running entertainment and comedy at ITV. We have worked closely together during my time at ITV Studios, and I am sorry that she has decided to step down, and that we won’t get a chance to work together when I cross the divide to look after the channels business. I wish her every success for the future.”

Prior to joining ITV, Bedell was BBC controller for entertainment commissioning, leading a team responsible for programs ranging from “Strictly Come Dancing” to “Have I Got News For You?,” and before that ran her own production company, Watchmaker.