Endemol Shine Italy will produce “Boom!” for Discovery’s recently rebranded and relaunched channel Nove. The format combines mind and body challenges in a high octane show that sees contestants race against a clock displayed on a replica bomb in the middle of the studio. Plan is for “Boom!” to air in a daily access prime-time slot on Nove starting this fall.
Discovery Italy Svp of programming Laura Carafoli called “Boom!” a great opportunity for new soul of channel Nove.
“We want to bring Discovery’s DNA and creativity into Italian general entertainment TV,” she added in a statement.
Three years after expanding its free-to-air Italian footprint, Discovery now has six fevee channels and commands a more than 6% Italian audience share, making it the country’s third-largest TV player.
According to Keshet International, more than 500 episodes of “Boom!” have been commissioned worldwide to date. Fox started airing a U.S. adaptation last summer to robust results.