LONDON — Television distribution company Red Arrow Intl. has hired Bo Stehmeier as senior VP global sales.

Stehmeier will report directly to Henrik Pabst, managing director of Red Arrow Intl., and will be responsible for leading Red Arrow’s sales activities, including international sales teams in Munich, the U.S. and Hong Kong. He will be based at the company’s head office in Munich.

Stehmeier was recently director of rights and distribution at digital publisher Factory Media based in London. Previous roles include managing director of distribution at factual entertainment producer Off the Fence, head of sales of Optomen International, and head of distribution at Bullseye TV.

“I am delighted that Bo is joining us,” said Pabst. “He brings a wealth of international production and distribution experience, across both TV and digital media. Red Arrow has grown considerably in the last 18 months with a continued expansion of our catalog and growing portfolio of in-house production companies. Bo’s commercial skills, industry experience, passion and personality will help us to capitalize on what we have achieved so far, and greatly evolve and expand in the coming months and years”.

Bo Stehmeier said: “Red Arrow Intl. has been on my radar for a long time, so I am thrilled to be joining Henrik and the team. The extraordinary changes and challenges we are seeing in TV production and distribution demand creativity and commercial foresight, and I am proud to be joining a group that has both of those elements in their corporate DNA. Red Arrow’s slate of scripted, factual and formats is impressive, and I am looking forward to working with the international team and the wider Red Arrow Entertainment Group to grow the business.”