Mexico and Bulgaria are the latest countries to take up the television baking challenge, BBC Worldwide announced Wednesday. The BBC’s main commercial arm has licensed the “Great Bake Off” format to TV Azteca in Mexico and to Nova in Bulgaria.
Despite recently losing the original U.K. series in a bidding war to Channel 4, which plans to air “The Great British Bake Off” starting in 2017, the BBC retains international format rights (excluding North America) for another 12 years. BBC Worldwide also has an exclusive first-negotiation position with “Bake Off” creator Love Productions for international distribution of future seasons of “The Great British Bake Off.”
BBC Worldwide has now licensed the show to 23 countries, including France, Poland, South Africa, Australia, Brazil and Thailand.
TV Azteca is Mexico’s second largest commercial broadcaster. The sale marks “Bake Off”s” first sale to a Spanish-speaking country on free-to-air television. It is expected to premiere on TV Azteca in early 2017.
Bulgaria’s first commercial local television network, Nova, will launch the show, titled “Bake Off: The Sweetest Competition,” later this year.
The British version of the baking contest show launched in 2010, going on to become the top-rated show on British TV in 2014 and 2015 . The Brazilian version, “Bake Off Brasil,” which recently concluded its second season on network SBT, has become the top-rated cooking show in the country.
“‘Bake Off’ has proved an international hit for BBC Worldwide and continues to win new fans in every corner of the globe,” said Suzanne Kendrick, Head of Global Format Sales at BBC Worldwide.
Love Productions’ recent announcement that it would be taking “The Great British Bake Off” to Channel 4 has resulted in an exodus of the on-screen talent, with three of the four presenters and judges saying they were quitting the show out of loyalty to the BBC.