LONDON — U.K. public broadcaster the BBC has appointed Charlotte Moore as controller, TV channels and iPlayer, as part of a reorganization that “will offer a simplified and more co-ordinated strategy across BBC Television’s channel portfolio.”

In the newly created role, Moore will become the creative, editorial and strategic lead for the network’s three broadcast channels — BBC One, BBC Two and BBC Four — and its streaming platform, BBC iPlayer. Moore is currently controller of the flagship channel BBC One. As a result of the restructure, the controller of BBC Two and BBC Four, Kim Shillinglaw, has left the BBC, and her post will not be filled.

Moore will report to Mark Linsey, acting director of television. Linsey said: “This role will allow her to take a view across channels to drive distinctiveness, quality and risk-taking even further, whilst offering a single point of contact for program-makers and ensuring audiences get the best programs, however and wherever they choose to watch.”

The BBC added that the reorganization will support “new, creative approaches to programming and scheduling that reflect changing audience behavior and the growing role of BBC iPlayer, as well as encouraging greater collaboration and allowing simpler movement of ideas and talent across the portfolio.”