AMC Networks International Iberia has teamed with leading online gaming platform Machinima to launch an exclusive SVOD service for Spain and Portugal focused on video games, eSports and animation.
Region’s biggest producer of thematic TV channels, AMC International Networks Iberia is currently shopping Machinima content, which will be available in upcoming months via TV operators, smart TVs plus iOS and Android apps.
“With the launch of Machinima, we will offer our clients the opportunity to reach new audiences such as millennials, a community passionate about video games, animation, movies, TV and other forms of pop culture, which will have their main entertainment source in this channel,” said Eduardo Zulueta, prexy of AMC Networks International Iberia and Latin America.
“We understand that this kind of content is consumed on demand; we thought we’d reach its audience better by via SVOD,” he added.
The new SVOD channel will feature Machinima original productions, such as the “Street Fighter: Resurrection” series, eSports reality-show “Training Camp,” series “The Bacca Chronicles,” featuring vlogger JeromeASF, and upcoming production “Transformers: The Combiner Wars.”
“Video games, eSports and superheroes are the new pillars of pop culture, and Machinima is the most notorious purveyor of this type of content in the world,” said James Glasscock, Machinima senior VP, strategy and business development.
For AMC International Networks Iberia, producer of 22 dedicated channels for Spain and Portugal, the Machinima partnership marks a pioneering move in two ways.
“We are opening up a new market niche, which deepens our company’s vocation of encompassing multiple TV genres and directly launching our first SVOD service,” Zulueta told Variety.
If the new formula works, “we will launch further new SVOD services,” Zulueta said.
“I am convinced that linear TV has a large future. We will continue to bet on linear channels, but that doesn’t mean that we don’t adapt to new trends, new forms of TV consumption,” he added.
Channels produced by AMC Networks International Iberia include AMC, Hollywood Channel, Sundance Channel and Canal Cocina. It also produces History Channel, A&E and Crimen+Investigacion, all fruit of a joint-venture with A+E Networks.