MONTE CARLO, Monaco — All3Media International has inked a series of deals across Eastern and Central Europe for Filmpool’s scripted reality format “Day and Night.”

All3Media has sold 350 new episodes of the show to RTL in Hungary and MTG in Bulgaria.

Produced by German outfit Filmpool, “Day and Night” has increased the average market share of RTL by 42% and attracted more than 3 million Facebook fans. The show has also traveled elsewhere across Europe, including also in France (W9), Austria (ATV) and Slovakia (PLUS).

“Day and Night” follows the lives of eight young roommates from diverse backgrounds who share a trendy apartment in the heart of a vibrant metropolis. The series features non-professional actors and real locations.

“The format is fantastic proof of Filmpool’s expertise in this genre, boasting scripts and characters that are always engaging and relevant to its target audience, and multiple story arcs and themes that keep viewers hooked across the whole series,” said Lucy Roberts, sales manager of formats at All3Media for Northern Europe, Middle East and Africa.