The channel will feature Lifetime’s award-winning TV shows, first-run TV movies and unscripted series. Additionally, Lifetime Turkey will be rolling out its popular formats adapted and produced locally for Turkish audiences.
Primetime fare on Lifetime Turkey will include Turkish adaptations of popular, award-winning TV programs such as “Crime + Investigation,” and home design shows.
The previously announced launch of Lifetime Turkey is a joint venture between A+E Networks and MCD Medya. Fox Media will act as its local ad sales representative.
The channel will debut April 26 with a live broadcast of what is intended to become its flagship talk show titled “Let Life Begin,” hosted by popular Turkish TV personality Ozge Uzun and featuring psychologist Yasemin Meric.
Uzun and her team will delve into various female-skewing topics including beauty, cooking, fashion, pop culture, social media, health, childcare, music, and movies. It will interesting to see if she has any run-ins with Turkish censors at a time when the media is being cracked down upon by the government of conservative president Recep Tayyip Erdogan. Turkish police recently arrested a Dutch journalist who criticised Erdogan on Twitter. Erdogan is also pursuing prosecution of German comedian Jan Böhmermann who ridiculed him in Germany.
In the morning and afternoon Lifetime will present female-skewing shows. Late night offerings will include programs about the paranormal.
A+E Networks is the latest U.S. media group to enter the Turkish free-TV market which has high growth prospects, despite censorship issues and the prospect of political turbulence.
Earlier this month Sony Pictures Television pacted with Turkish advertising company Satis Ofisi to take a majority stake in the free-to-air Planet TV.
In July 2015 Discovery Communications expanded its Turkish footprint by forging an alliance to buy free-to-air news and entertainment channel CNBC-e from prominent privately owned Dogus Media Group, which became Discovery’s exclusive ad sales representative in the country.