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‘Archer,’ Chris Hardwick, Oculus Win Interactive Media Emmys

FX’s “Archer” and Comedy Central’s “@Midnight” are among the juried Emmy winners for Outstanding Creative Achievement in Interactive Media, with three categories announced last night at the Interactive Media Peer Group (IMPG) Nominee Reception and Celebration of Excellence. The juried awards will be presented during this year’s first Creative Arts Emmy Awards ceremony, taking place Saturday, Sept. 10 at Downtown Los Angeles’ Microsoft Theater.

This year’s juried winners for Outstanding Creative Achievement in Interactive Media include:

Multiplatform Storytelling
Archer Scavenger Hunt • FX Networks • FX Productions
Tim Farrell, Transmedia Lead
Mark Paterson, Transmedia Director
Bryan Fordney, Technical Director

Original Interactive Program
Henry • Oculus Platform • Oculus Story Studio
Oculus Story Studio

Social TV Experience
@midnight with Chris Hardwick • Comedy Central • Comedy Central, Funny or Die, Nerdist Industries, Serious Business, Aloha Productions, Garant Lennon Productions, Brillstein Entertainment Partners
Chris Hardwick, Executive Producer/Host
Jack Martin, Executive Producer
Joe Farrell, Executive Producer
Christopher D’Elia, Producer
Serious Business

Juried categories require all entrants to be screened by a panel of professionals in the peer group, with the possibility of one, more than one, or no entry being awarded an Emmy. As a consequence, there are no nominees, but instead a one-step evaluation and voting procedure. Deliberations include an open discussion of each entrant’s work, with a thorough review of the merits of awarding the Emmy. At the conclusion of each deliberation, the jury considers the question, “Is this entry worthy of an Emmy Award – yea or nay?” Only those with unanimous approval win.

The IMPG also announced its first Lucy Hood Digerati Award recipient: Rob Hayes. The Digerati Award was created in 2012 by the IMPG to honor individuals who have made an extraordinary contribution to the interactive and digital media communities and to the peer group itself. In 2014 the award was renamed the Lucy Hood Digerati Award, in memory of late Television Academy President Lucy Hood, a trailblazer in the intersection of television and digital.

Hayes is the EVP of Digital at NBC Entertainment, overseeing the operations and P&L for the company’s digital initiatives, including broadband, mobile and VOD. Responsibilities include overall day-to-day management of NBC network’s digital business development and strategy, product, technology, production, editorial, multi-platform content creation, digital marketing, social, and creative. Hayes oversees the network’s management on third parties including YouTube, Facebook, Twitter, Google and Instagram among others. This is Hayes’ second Emmy — he also won for Outstanding Achievement in Engineering Development for Showtime Sports Interactive, and under his leadership, NBC’s “Tonight Show Starring Jimmy Fallon” won in 2014 for Outstanding Interactive Program.

The 2016 Creative Arts Emmy Awards will be executive produced by Bob Bain over two nights; and an edited version will be broadcast Saturday, September 17, at 8 p.m. ET/PT and 10:30 p.m. ET/PT on FXX.

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