Pan-Asian TV channel operator, Celestial Tiger Entertainment will expand its first sponsored original production “R U Tough Enough,” to Thailand later this year. The show, a search for the country’s toughest individual, currently screens on CTE’s KIX action channel in Malaysia and The Philippines.
CTE has promoted Andy Chang, the show’s creator. A CTE veteran since joining in 2010 from Sony, Chang becomes senior VP of advertising sales, marketing and original productions. In addition to overseeing corporate communications, trade, affiliate and consumer marketing for CTE, Chang will now be responsible for driving advertising sales for CTE channels and assembling sponsored original productions.
The company has also strengthened its sales team with a promotion and new hire.
Annie Chan is promoted to executive director, affiliate sales. driving channel distribution and overseeing affiliate relations with platform partners in Asia/Pacific. She was previously director of business development at Celestial Pictures.
Annie Lim joins CTE as executive director, affiliate sales. With a career path that has previously seen her at NBCUniversal and ING Media, Lim is expected to drive distribution of CTE’s portfolio of branded linear and non-linear Asian entertainment services, including the recently launched Miao Mi kids channel.