SINGAPORE — Events and entertainment producer, Jevon Wong launched lifestyle channel BeachTV at the Asia TV Forum and Market on Thursday. He also announced deals with Aurora Media Holdings and the Goshen Media Group.
BeachTV will showcase a variety of beach-related content, from beach sports and fashion, through parties and festivals, to lifestyle, tourism and marine conservation. Spinoffs include beach-related events and merchandising.
“We want to leverage our team’s experience in Asia-centric lifestyle events and programming to deliver a best-in-class entertainment experience to audiences,” said BeachTV’s managing partner Jevon Wong. “Asia is not only the world’s largest tourism market, we also have amazing beach landscapes and beautiful islands, housing an incredibly rich marine bio-diversity. BeachTV brings the region’s incredible coastline and lifestyle offerings to a potentially massive international audience, both within Asia and further afield.”
Singapore-based Aurora Media Holdings is seeding BeachTV’s growth strategy, supporting content investment and acquisition, IP generation, syndication deals, and various distribution platforms.
“We are always on the lookout for fresh concepts with a convergence imperative and a significantly international approach,” said Terence Kong, co-founder of Aurora Media.
In addition, Jakarta-based IP licensing and events producer, Goshen Media Group has signed a deal to be the primary partner for BeachTV Indonesia.
“In Indonesia, we have the largest consumer market in Southeast Asia and we see BeachTV as a natural partner in creating a pipeline for content and specialized experiences. We look forward to collaboration in identifying, developing and producing the best concepts from Indonesia into exportable content for multiple platforms,” said Allen Jordan, CEO of Goshen.