SINGAPORE — Global content creator and distributor all3media International threw a party during the Asia TV Forum & Market on Wednesday to celebrate the opening of its Singapore office. The venue was Gordon Ramsay’s Bread Street Kitchen at the city’s plush Marina Bay Sands hospitality, conference and casino complex.

The choice of venue was entirely appropriate. all3media represents the colorful British celebrity chef’s slate of shows and formats including “Kitchen Nightmares,” “The F Word” and “Hotel Hell.” The company is selling both the original shows and localized formats at the ATF, part of the Singapore Media Festival.

“The response has been fantastic,” Sabrina Duguet, all3media’s EVP Asia Pacific who has been deputed from London to head the Asia office, told Variety. “Usually people are tentative with formats in Asia and come in quite late, but Ramsay is a successful brand with a strong track record and the sponsors are happy. It makes the conversations very easy.”

The company is also bullish on beloved British detective series “Midsomer Murders” that enters its 20th year of production in 2017. One of the U.K.’s top exports, the series remains in the top three in France, Germany, Australia and Scandinavia, according to All3media EVP of press and marketing Rachel Glaister.

Other all3media titles that are resonating in the Asia market include “Undercover Boss,” “Gogglebox,” and “Common Sense.” Another major show coming into Asia is BBC and Starz Originals’ “The Missing,” written by brothers Jack and Harry Williams, who are also the creators of upcoming shows “Rellik” and “Liar.” “They are the hot brothers everybody wants to work with,” Glaister said.

The evening was due to culminate with an address by Louise Pedersen, CEO at all3media International, but an incipient thunderstorm saw her flight diverted to Kuala Lumpur. Her prepared statement read: “I’m delighted that the new Asia Pacific team headed by Sabrina Duguet is up and running in Singapore. Over the last few years, we’ve had significant interest in our catalogue in the region – it’s worth noting we’ve had four entertainment shows running in China over the last few years for example – and we have made major inroads with key broadcasters such as NHK in Japan.

“By being on the ground now, we are confident that we can build on this success and work much more closely with the range of industry talent in the Asian area. It’s a very dynamic industry and continent – we have learnt a lot through the adaptations of our show in region and we are looking to work a lot more closely with local broadcasters going forward.”

Allen Hodges, A&E Asia MD, Mikael Christenson, Mindshare Asia Pacific, Sabrina Duguet, Josh Black Mike Jackson and Fera Roshihan celebrating at the party.
Daniel Whittington, senior director business and legal affairs, Discovery media group Asia, Sabrina Duguet, and Yuni Lee, Discovery media group Asia Executive business and legal affairs, celebrated during the Asia TV Forum and Market.
Ervin Zhao Yin, Fung Jun, and Kristian Kender at the party.
Jason Lai, Rachel Glaister, Sabrina Duguet, and Lee Hung Sheng celebrating at the event.