As simpleton spy Nobby, Baron Cohen stepped out of his battered white van onto the red carpet, takeaway dinner still in hand. Careful not to spill his treasured feast, he eyed up the harem of swimsuit clad beauties who stood awaiting his arrival.
Straight to business, Nobby was soon working the carpet in his underpants and skin-tight top, complete with this season’s must-have accessory, a contrasting gun holster. A spy ready to save the world: a beer in one hand, a gun in the other.
With Nobby’s beer-hand bandaged, he was duly asked the cause of his affliction. “Some violent person attacked me,” he exclaimed, quickly elaborating incredulously, “What happened was, I punched him in the face, and then he attacked me!”
Not merely there to schmooze and reminisce, Nobby was on an additional covert mission: to rendezvous with his big-screen big brother and suave spy, Mark Strong, and glamorous comrades Isla Fisher and Annabelle Wallis.
Helmer Louis Leterrier joined the action where he was quizzed if any filming had proved too risque. “Holy crap, yes. We had a thousand hours of footage. It’s an hour and a half; the rest we couldn’t show.” He laughed. “There’s no rating which qualifies what we did.”
Finally, before the titles rolled, Nobby laid his beer soaked awards cards on the table. Ever the diplomat, he explained to the attentive crowd, “With regards to the Oscars, there’s no chance ‘Grimsby’s’ going to get any of them. That’s why we cast two black actors.”