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Rashida Jones, Tracee Ellis Ross, Freida Pinto Kick Off E3 With Take-Two Party

Take-Two Interactive Software held its annual E3 Kickoff Party at Cecconi’s in West Hollywood Monday night to celebrate the gaming expo. Hosted by company CEO Strauss Zelnick, the affair gathered celebrities, including Rashida JonesRussell Simmons, Nick Kroll and Serayah, for a night of schmoozing, fine food and a musical performance featuring Chance the Rapper.

“We’re celebrating this incredibly exciting industry,” Zelnick told Variety. “It’s a reflection that the interactive business is today’s entertainment business.”

Zelnick added, “It’s nearly 50/50 men and women; the average age of a gamer is 37. It’s different than most people think. It’s a massive, growing business, and creatively super exciting.”

Freida Pinto revealed that she is new to the gaming world, but that she was open to exploring more about it after attending Sunday night’s dinner, hosted by Take-Two and Audemars Piguet.

E3 is something I was just introduced to very recently. [At] last night’s dinner, they were talking about the concept of time and video games and how they combine,” she recalled. “It was a very deep spiritual conversation, and I was very intrigued!”

Tracee Ellis Ross, however, had no shame in admitting her main reason for coming out to the event: “Chance the Rapper!” she confessed. Ross was front and center of the crowd when Chance took to the stage and performed hits from his most recent studio effort, “Coloring Book,” which became the first streaming-exclusive album to chart on the Billboard 200. Guests also walked away with a goodie bag full of games, such as Take-Two titles, including “Grand Theft Auto” and “NBA 2k16.”

 Eric Close and Take-Two Interactive Software CEO Strauss Zelnick  

CHELSEA LAUREN/VARIETY/REX/SHUTTERSTOCK

 Chance The Rapper 

CHELSEA LAUREN/VARIETY/REX/SHUTTERSTOCK

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