The Moca gala honoring Ed Ruscha drew a few Hollywood folk who normally wouldn’t be seen east of Western Avenue.

Chris McGurk, CEO of Cinedigm Digital Cinema, with his wife, Jamie, was attending Saturday’s gala downtown at the Geffen Contemporary at the Moca for the first time.

“We see a lot of our friends here,” he said. “It’s tough to come here, it’s the wild east, but it’s very worthwhile to come here.”

“It’s an amazing showcase,” he said of the preview of Moca’s exhibition of “Don’t Look Back: The 1990s.”

Patricia Arquette, on the other hand, has been to Moca many times. “Moca came downtown a long time ago,” she said. “I think it’s really beautiful and has really opened up more of the city to art, brought art to the people. And I think that’s a beautiful thing.”

She added, “Art has infiltrated our lives, it’s become such a big part of our lives, we’re more comfortable with it. Maybe technology has helped a lot. Instagram has exposed a lot of kids to the arts that maybe never were so much. I think we expect and appreciate art as part of our lives.

“It’s funny, that time in the ’90s, no one thought that was a period to look back on,” she added touching on the exhibition. “The older you get, the more you think like, ‘oh that was yesterday.’ “

Flo Rida entertained the guests at the dinner following the cocktail party.

(Pictured from left to right: David Gersh, Susan Gersh, Patricia Arquette and Eric White.)