×

Crackle’s ‘StartUp’ Promises to Compete With Netflix, Hulu Originals

Crackle is spicing up its lineup with a new player, “StartUp.” The series, starring Adam Brody, Edi Gathegi, Martin Freeman, and Otmara Marrero, follows a group of unlikely allies in the quest to launch a bitcoin-like venture. But how will this newcomer do against heavyweights like Hulu and Netflix originals?

“I think there’s room in the market for a lot of players. There’s no one silver bullet solution, but as people start to create their own new bundle of streaming services, there is room for high quality content that is free,” said Eric Berger, exec VP of digital for Sony.

The Emmy nomination Crackle received (for Jerry Seinfeld’s “Comedians in Cars Getting Coffee”) served as a stamp of approval for the content they’re producing. Berger added that “it’s a great feeling to be supported in that way by your peers.”

The show takes place in Miami — not your usual location for startups. But for creator and showrunner Ben Ketai, it was the perfect location.

“We have a show that deals with dirty money and corruption and the perfect place was Miami,” Ketai said.

Ketai also thinks that this new show will be what really makes Crackle a true competitor.

“They are now creating content that will be able to compete with streaming services. Our show is hopefully a really strong start to that,” added Ketai.

StartUp” star Gathegi echoed Ketai’s sentiments, saying that although Crackle is lesser known, they are really making a mark by producing high-quality content.

“Television is changing. You’d be foolish to not take the gamble. But you know, it’s a risk. We don’t know if people are going to watch the show. But if they do then we can be that show that people talk about, but that doesn’t happen without risk,” Gathegi said.

StartUp” premieres Sept. 6 on Crackle.

More Digital

  • La Linea Invisible

    Mariano Barroso Shoots Basque Conflict Origins Story ‘La Linea Invisible’

    IRUN, Spain  — When- and why – do people begin to kill for a cause? Having created “What the Future Holds,” maybe the best reviewed to date of any Movistar + Original Series, Spain’s Mariano Barroso (“The Wolves of Washington”) tackles this question head on in “La Línea Invisible,” a six-part series, again from Movistar [...]

  • The Lion King

    ‘The Lion King’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Walt Disney Pictures claims the top spot in spending with “The Lion King.” Ads placed for the remake had an estimated media value of $5.64 million through Sunday for 1,290 national ad airings on [...]

  • Apple Plans to Fund Podcast Exclusives:

    Apple Reportedly Plans to Fund Original Podcasts

    Apple has plans to open its checkbooks for podcasts that would be exclusive to its podcasting apps, Bloomberg reported Tuesday. The investments would help the company defend its market leadership in an increasingly crowded field, and fend off competitors like Spotify, Pandora and Luminary. News of the plans sent Spotify’s stock down more than 3%; [...]

  • LiveXLive Names AOL and MTV Vet

    LiveXLive Names AOL and MTV Vet Dermot McCormack President

    Live entertainment digital media company LiveXLive Media today announced that AOL and MTV veteran Dermot McCormack has been named president of the company. According to the announcement, McCormack will lead the business and creative operations of LiveXLive, effective immediately. McCormack previously served as AOL’s Global President of Video and Studios, where he oversaw the video [...]

  • Recording Studio

    Cloud-Based Music Mastering Platform Landr Raises $26 Million

    Cloud-based music mastering and distribution platform Landr has raised a $26 million Series B round of funding. The new founding round was led by the Sony Innovation Fund, microphone manufacturer Shure, state-owned financing corporation Investissement Québec and Fonds de solidarité FTQ. Warner Music, Plus Eight Equity Partners, Slaight Communications, YUL Ventures and PEAK Capital Partners [...]

More From Our Brands

Access exclusive content