David Bowie’s ‘Blackstar,’ Previous Releases See Surge in Wake of Icon’s Death

As the world deals with the devastating loss of musician David Bowie, people seem to be finding solace in the artist’s music.

According to data from Nielsen Music, sales of Bowie’s latest album, “Blackstar,” — which was released Friday, three days before his death — have increased by 1055% since his passing. The foreboding album is set to claim the No. 1 spot on the U.S. album sales chart for the week. “Blackstar” has moved more than 120,000 units already.

Fans have also been downloading Bowie’s tracks from digital music services with fervor. Digital purchases have so far been led by “Space Oddity” (36,000), “Under Pressure” (31,000), “Let’s Dance” (27,000), “Changes” (21,000), “Fame” (19,000) and “Heroes” (18,000).

Bowie’s music videos also broke a Vevo record, having been watched more than 51 million times on January 11 — more views than any other artist has accumulated on Vevo on a single day.

News of Bowie’s death was met with widespread sadness. He was honored with tributes by his famous friends Madonna, who covered Bowie’s “Rebel Rebel” at her Houston concert on Tuesday, and Cameron Crowe, who eulogized Bowie as such: “David Bowie’s impact is so huge in that he presents himself as a role model to artists who need to remember it’s not about branding. It’s about a restless need to be creative. David Bowie was the ultimate anti-branding artist. He always shook it up and he always served the gods of creativity.”

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