Ads placed for the computer-animated 3D movie had an estimated media value of $4.78 million through Sunday, for 591 national ad airings across 30 networks, bringing its lifetime total to $10.61 million. Just behind it in second place: Warner Bros.’ “How to Be Single,” which saw 1,094 national ad airings across 36 networks, with an estimated media value of $4.43 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 02/08/2016 and 02/14/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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