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‘X-Men: Apocalypse’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending with “X-Men: Apocalypse.”

Ads placed for the superhero film had an estimated media value of $7.98 million through Sunday, for 2,035 national ad airings across 49 networks. Behind it in second place: Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows,” which saw 1,139 national ad airings across 34 networks, with an estimated media value of $3.79 million.

TV ad placements for Universal Pictures’ “Neighbors 2: Sorority Rising” (EMV: $3.65 million), Warner Bros.’ “Me Before You” ($3.63 million) and Sony Pictures’ “The Angry Birds Movie” ($3.38 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$7.98M – X-Men: Apocalypse

X-Men: Apocalypse
Online Activity: 5.63% within the movie category*
National Airings: 2,035
Networks: 49
Most Spend On: FOX, ABC
Creative Versions: 13
Est. Lifetime TV Spend: $10.11M
Studio: Twentieth Century Fox
Started Airing: 05/04/16

$3.65M – Neighbors 2: Sorority Rising

Neighbors 2: Sorority Rising
Online Activity: 4.30% within the movie category*
National Airings: 849
Networks: 38
Most Spend On: CBS, Cartoon Network
Creative Versions: 16
Est. Lifetime TV Spend: $15.52M
Studio: Universal Pictures
Started Airing: 03/14/16

$3.63M – Me Before You

Me Before You
Online Activity: 2.89% within the movie category*
National Airings: 845
Networks: 26
Most Spend On: ABC, BRAVO
Creative Versions: 7
Est. Lifetime TV Spend: $7.06M
Studio: Warner Bros.
Started Airing: 04/03/16

$3.38M – The Angry Birds Movie

The Angry Birds Movie
Online Activity: 3.65% within the movie category*
National Airings: 1,008
Networks: 39
Most Spend On: TNT, Nick
Creative Versions: 21
Est. Lifetime TV Spend: $21.03M
Studio: Sony Pictures
Started Airing: 01/01/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 05/09/2016 and 05/15/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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