Ads placed for the superhero film had an estimated media value of $7.98 million through Sunday, for 2,035 national ad airings across 49 networks. Behind it in second place: Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows,” which saw 1,139 national ad airings across 34 networks, with an estimated media value of $3.79 million.
TV ad placements for Universal Pictures’ “Neighbors 2: Sorority Rising” (EMV: $3.65 million), Warner Bros.’ “Me Before You” ($3.63 million) and Sony Pictures’ “The Angry Birds Movie” ($3.38 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/09/2016 and 05/15/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.