In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending for the second week in a row with “X-Men: Apocalypse.”
Ads placed for the superhero film had an estimated media value of $7.84 million through Sunday, for 2,227 national ad airings across 50 networks. Behind it in second place: Universal Pictures’ “Neighbors 2: Sorority Rising,” which saw 1,296 national ad airings across 46 networks, with an estimated media value of $5.61 million.
TV ad placements for Walt Disney Pictures’ “Alice Through the Looking Glass” (EMV: $5.26 million), Warner Bros.’ “The Conjuring 2: The Enfield Poltergeist” ($4.73 million) and Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows” ($4.61 million) round out the chart.
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Top Movie Commercials by Weekly TV Spend
$7.84M – X-Men: Apocalypse
$5.61M – Neighbors 2: Sorority Rising
$5.26M – Alice Through The Looking Glass
$4.73M – The Conjuring 2: The Enfield Poltergeist
$4.61M – Teenage Mutant Ninja Turtles: Out of the Shadows
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/16/2016 and 05/22/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.