Ads placed for the superhero film had an estimated media value of $7.84 million through Sunday, for 2,227 national ad airings across 50 networks. Behind it in second place: Universal Pictures’ “Neighbors 2: Sorority Rising,” which saw 1,296 national ad airings across 46 networks, with an estimated media value of $5.61 million.
TV ad placements for Walt Disney Pictures’ “Alice Through the Looking Glass” (EMV: $5.26 million), Warner Bros.’ “The Conjuring 2: The Enfield Poltergeist” ($4.73 million) and Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows” ($4.61 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 05/16/2016 and 05/22/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
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