‘X-Men: Apocalypse’ Again Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending for the second week in a row with “X-Men: Apocalypse.”

Ads placed for the superhero film had an estimated media value of $7.84 million through Sunday, for 2,227 national ad airings across 50 networks. Behind it in second place: Universal Pictures’ “Neighbors 2: Sorority Rising,” which saw 1,296 national ad airings across 46 networks, with an estimated media value of $5.61 million.

TV ad placements for Walt Disney Pictures’ “Alice Through the Looking Glass” (EMV: $5.26 million), Warner Bros.’ “The Conjuring 2: The Enfield Poltergeist” ($4.73 million) and Paramount Pictures’ “Teenage Mutant Ninja Turtles: Out of the Shadows” ($4.61 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$7.84M – X-Men: Apocalypse

X-Men: Apocalypse
Online Activity: 6.66% within the movie category*
National Airings: 2,227
Networks: 50
Most Spend On: FOX, NBC
Creative Versions: 24
Est. Lifetime TV Spend: $18.24M
Studio: Twentieth Century Fox
Started Airing: 05/04/16

$5.61M – Neighbors 2: Sorority Rising

Neighbors 2: Sorority Rising
Online Activity: 1.87% within the movie category*
National Airings: 1,296
Networks: 46
Most Spend On: NBC, FOX
Creative Versions: 19
Est. Lifetime TV Spend: $21.28M
Studio: Universal Pictures
Started Airing: 03/14/16

$5.26M – Alice Through The Looking Glass

Alice Through The Looking Glass
Online Activity: 6.06% within the movie category*
National Airings: 985
Networks: 33
Most Spend On: NBC, ABC
Creative Versions: 29
Est. Lifetime TV Spend: $18.71M
Studio: Walt Disney Pictures
Started Airing: 02/13/16

$4.73M – The Conjuring 2: The Enfield Poltergeist

The Conjuring 2: The Enfield Poltergeist
Online Activity: 8.14% within the movie category*
National Airings: 829
Networks: 35
Most Spend On: NBC, TNT
Creative Versions: 13
Est. Lifetime TV Spend: $7.11M
Studio: Warner Bros.
Started Airing: 05/08/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 05/16/2016 and 05/22/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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