×
You will be redirected back to your article in seconds

‘Why Him?’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Twentieth Century Fox claims the top spot in TV ad spending with “Why Him?”

Ads placed for the romantic comedy film had an estimated media value of $6.52 million through Sunday for 1,097 national ad airings across 32 networks. Behind it in second place: Columbia Pictures’ “Passengers,” which saw 761 national ad airings across 39 networks, with an estimated media value of $6.44 million.

TV ad placements for Lucasfilm’s “Rogue One: A Star Wars Story” (EMV: $5.87 million), Paramount Pictures’ “Office Christmas Party” ($5.29 million) and Twentieth Century Fox’s “Assassin’s Creed” ($5.22 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.52M – Why Him?

Why Him?
Online Activity: 1.61% within the movie category*
National Airings: 1,097
Networks: 32
Most Spend On: FOX, Comedy Central
Creative Versions: 15
Est. Lifetime TV Spend: $12.08M
Studio: Twentieth Century Fox
Started Airing: 11/02/16

$6.44M – Passengers

Passengers
Online Activity: 2.80% within the movie category*
National Airings: 761
Networks: 39
Most Spend On: ESPN, NBC
Creative Versions: 6
Est. Lifetime TV Spend: $12.93M
Studio: Columbia Pictures
Started Airing: 09/20/16

$5.87M – Rogue One: A Star Wars Story

Rogue One: A Star Wars Story
Online Activity: 10.01%% within the movie category*
National Airings: 698
Networks: 37
Most Spend On: ESPN, ABC
Creative Versions: 23
Est. Lifetime TV Spend: $16.35M
Studio: Lucasfilm
Started Airing: 08/11/16

$5.29M – Office Christmas Party

Office Christmas Party
Online Activity: 1.76% within the movie category*
National Airings: 805
Networks: 26
Most Spend On: NBC, FOX
Creative Versions: 19
Est. Lifetime TV Spend: $14.85M
Studio: Paramount Pictures
Started Airing: 11/06/16

$5.22M – Assassin’s Creed

Assassin's Creed
Online Activity: 4.97% within the movie category*
National Airings: 1,022
Networks: 39
Most Spend On: NBC, ESPN
Creative Versions: 8
Est. Lifetime TV Spend: $11.49M
Studio: Twentieth Century Fox
Started Airing: 11/01/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 11/28/2016 and 12/04/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

More News

  • The Kings Man

    Film News Roundup: Disney Sets 'The King's Man' Spy Comedy for February

    In today’s film news roundup, “The King’s Man” and “A Kid From Coney Island” get release dates, and “Barry” star Anthony Carrigan joins “Bill & Ted Face the Music.” RELEASE DATE Disney has set its Fox spy comedy prequel “The King’s Man” for release on Feb. 14, 2020. Disney made the announcement Wednesday at its [...]

  • Jim Gosnell

    APA Claims Texts Were Fabricated in Lurid Sex Harassment Suit

    A former assistant at APA filed a lurid sexual harassment complaint on Wednesday alleging that a partner at the firm sent her graphic text messages and threatened to have her fired when she refused his advances. The assistant, identified in the suit only as Jane Doe, alleges that top management fostered a “toxic, pervasive and [...]

  • Wanda Film's Zeng Maojun

    Shanghai: China's One-Mighty Wanda Casts Itself in Role of Survivor

    The soundtrack for the introductory showreel at Wednesday evening’s Shanghai press event announcing Wanda Pictures’ annual line-up was aspirational and strangely defiant.  It began with Nina Simone crooning, “It’s a new dawn, it’s a new day, it’s a new life for me, and I’m feeling good,” and then continued with “Survivor” by Destiny’s Child. “You [...]

  • Mark-Paul GosselaarFOX 'The Passage' TV show

    'Mixed-ish' at ABC Adds Mark-Paul Gosselaar in Recasting

    Mark-Paul Gosselaar has boarded the upcoming ABC comedy “Mixed-ish.” “Mixed-ish,” a spinoff of “Black-ish,” focuses on the experience of Tracee Ellis Ross’s character, Rainbow Johnson, growing up in a mixed-race family in the ‘80s. Gosselaar will play the role of Bow’s father, taking over from Anders Holm, who played the role in the original pilot. [...]

  • Greg Berlanti

    Greg Berlanti on Why Movies Are Lagging Behind TV in LGBTQ Representation

    Greg Berlanti is television’s most prolific producer. With a record-breaking 18 series from his production company greenlit for the 2019-2020 season, the openly gay Berlanti is using his power to ensure the LGBTQ community is reflected on the small screen — both in front of and behind the camera. From casting the first transgender superhero [...]

  • DEAR WHITE PEOPLE

    TV News Roundup: Netflix Sets 'Dear White People' Season 3 Premiere Date

    In today’s TV roundup, “Dear White People” sets an August 2 premiere and Showtime acquires the six-episode comedy series “Back to Life.” DATES “Dear White People” will return for its third season on August 2. The news was announced in a comedic sketch posted to Netflix‘s Youtube channel, in which the series’ cast members debate [...]

  • Logic Launches BobbyBoy Records as Joint

    Logic Launches BobbyBoy Records as Joint Venture With Def Jam

    Grammy-nominated rapper Logic — aka Sir Robert Bryson Hall II, aka Bobby Hall —has announced a joint venture with Def Jam Recordings for his new label, BobbyBoy Records, which was formerly known as Elysium Records. The imprint’s initial artist roster is comprised of singer-songwriter John Lindahl, Damian Lemar Hudson (featured on “Black Spiderman,” from Logic’s RIAA platinum 2017 album, “Everybody”); Big Lenbo (featured on two previous Logic albums); [...]

More From Our Brands

Access exclusive content