In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Paramount claims the top spot in TV ad spending with “Whiskey Tango Foxtrot.”
Ads placed for the Tina Fey vehicle had an estimated media value of $5.0 million through Sunday, for 623 national ad airings across 30 networks, bringing its lifetime total to $13.79 million. Just behind it in second place: Disney’s “Zootopia,” which saw 884 national ad airings across 31 networks, with an estimated media value of $4.45 million.
1 Movie titles with a minimum spend of $100,000 for airings detected between 02/22/2016 and 02/28/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
The BBC has ordered “A Tabloid Empire,” a three-part documentary series about Rupert Murdoch’s influence over the British press. The series will air on BBC Two in the U.K. and examine in detail the popular press in the U.K. between 1997 and 2012, a period that takes in phone hacking and corruption but also during [...]
Google released its 2018 “year in search” lists of what internet users sought out this year, with “Black Panther” scoring as the top entertainment search. Disney-Marvel Studios’ superhero blockbuster “Black Panther” was the only movie or TV show in the top-10 trending overall searches on Google this year (both in the U.S. and worldwide). High-profile [...]
“Brokeback Mountain,” “Jurassic Park,” “My Fair Lady,” “The Shining,” “Hud” and “Monterey Pop” are among the best known titles among this year’s additions to the National Film Registry by the Library of Congress. A place on the list — always made up of 25 films — guarantees the film will be preserved under the terms [...]
With Christian Bale’s latest film, “Vice,” a political dramedy, it’s inevitable ties will be drawn between the film and the current political administration and its chief, President Donald Trump. On the red carpet for the premiere of “Vice,” Bale, who stars as former Vice President Dick Cheney, shared that he met the current president while [...]
In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for the second week in a row with “Bumblebee.” Ads placed for the sci-fi/action film had an estimated media value of $6.31 million through Sunday for 941 national [...]
In today’s film news roundup, shooting has wrapped on Ryan Reynolds’ “6 Underground,” BAFTA LA names new board members, and the WGA East honors longtime exec Randall Jasta. PRODUCTION Michael Bay’s Ryan Reynolds-starrer “6 Underground” has wrapped production. Netflix and Skydance Media completed principal photography in Abu Dhabi on the action-adventure, which reportedly carries a $125 [...]
Hope you like the 69-year-old version of Bruce Springsteen’s face, because it’s virtually all you’re going to see for the two hours and 40 minutes of the filmed “Springsteen on Broadway” — other than the bare brick wall of the theater casting a dim glow in the background beyond those gray sideburns, and two songs’ [...]