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‘War Dogs’ Tops TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “War Dogs.”

Ads placed for the comedic drama had an estimated media value of $6.61 million through Sunday, for 1,037 national ad airings across 47 networks. Behind it in second place: Universal Pictures’ “Jason Bourne,” which saw 1,655 national ad airings across 49 networks, with an estimated media value of $6.08 million.

TV ad placements for Focus Features’ “Kubo and the Two Strings” (EMV: $4.63 million), Lionsgate’s “Nerve” ($3.82 million) and STX Entertainment’s “Bad Moms” ($3.68 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$6.61M – War Dogs

War Dogs
Online Activity: 0.14% within the movie category*
National Airings: 1,037
Networks: 47
Most Spend On: CBS, ABC
Creative Versions: 14
Est. Lifetime TV Spend: $12.55M
Studio: Warner Bros.
Started Airing: 04/10/16

$6.08M – Jason Bourne

Jason Bourne
Online Activity: 0.07% within the movie category*
National Airings: 1,655
Networks: 49
Most Spend On: NBC, CBS
Creative Versions: 14
Est. Lifetime TV Spend: $34.82M
Studio: Universal Pictures
Started Airing: 02/07/16

$4.63M – Kubo and the Two Strings

Kubo and the Two Strings
Online Activity: 0.16% within the movie category*
National Airings: 882
Networks: 34
Most Spend On: Nick, Cartoon Network
Creative Versions: 10
Est. Lifetime TV Spend: $9.26M
Studio: Focus Features
Started Airing: 03/12/16

$3.82M – Nerve

Online Activity: 0.32% within the movie category*
National Airings: 1,026
Networks: 27
Most Spend On: Comedy Central, Freeform
Creative Versions: 15
Est. Lifetime TV Spend: $13.79M
Studio: Lionsgate
Started Airing: 06/13/16

$3.68M – Bad Moms

Bad Moms
Online Activity: 0.05% within the movie category*
National Airings: 1,314
Networks: 34
Most Spend On: NBC, ABC
Creative Versions: 17
Est. Lifetime TV Spend: $15.12M
Studio: STX Entertainment
Started Airing: 05/10/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/25/2016 and 07/31/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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