In this week’s edition of the Variety Movie Commercial Tracker, powered byiSpot.tv, Warner Bros. claims the top spot in TV ad spending with “War Dogs.”
Ads placed for the comedic drama had an estimated media value of $6.61 million through Sunday, for 1,037 national ad airings across 47 networks. Behind it in second place: Universal Pictures’ “Jason Bourne,” which saw 1,655 national ad airings across 49 networks, with an estimated media value of $6.08 million.
TV ad placements for Focus Features’ “Kubo and the Two Strings” (EMV: $4.63 million), Lionsgate’s “Nerve” ($3.82 million) and STX Entertainment’s “Bad Moms” ($3.68 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 07/25/2016 and 07/31/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
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