In this week’s edition of the Variety Movie Commercial Tracker, powered byiSpot.tv, Warner Bros. claims the top spot in TV ad spending with “War Dogs.”
Ads placed for the comedic drama had an estimated media value of $6.61 million through Sunday, for 1,037 national ad airings across 47 networks. Behind it in second place: Universal Pictures’ “Jason Bourne,” which saw 1,655 national ad airings across 49 networks, with an estimated media value of $6.08 million.
TV ad placements for Focus Features’ “Kubo and the Two Strings” (EMV: $4.63 million), Lionsgate’s “Nerve” ($3.82 million) and STX Entertainment’s “Bad Moms” ($3.68 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 07/25/2016 and 07/31/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
In today’s film news roundup, Cyprus is backing Nicolas Cage’s “Jiu Jitsu”; “The Nanny” and “Amityville 1974” are moving forward; “Milk” is returning to theaters; and Garrett Hedlund’s “Burden” is getting distribution. CYPRUS REBATE Nicolas Cage’s “Jiu Jitsu” has become the first international film to use Cyprus’ new tax credit-rebate program by filming entirely in [...]
Zhao Tao is one of the most recognizable faces in Chinese art cinema thanks to her longtime collaboration with director Jia Zhangke, whom she married in 2012. From 2000’s “Platform” to last year’s “Ash is Purest White,” her work has plumbed the moral depths of modern China and brought stories of the country’s drastic change [...]
Netflix has canceled the drama series “Chambers” after one season. The series followed a teenager who gets a heart transplant and becomes consumed with the mystery surrounding her donor. The series starred Uma Thurman, Tony Goldwyn, Sivan Alyra Rose, Lilliya Reid, Nicholas Galitzine, Kyanna Simone Simpson, Lilli Kay, Sarah Mezzanotte, and Griffin Powell-Arcand. Leah Rachel [...]
With U.S.-China ties at an ever-sinking low, the Chinese-American Film and TV Festival on Tuesday pledged to improve communications between the two countries — at a Chinese language-only press conference Tuesday that had few foreigners present. Most attendees who took to the stage to give congratulatory speeches that seemed more intent on heaping praise upon [...]
The former Human Resources director of the Weinstein Co. filed a lawsuit on Tuesday, claiming he never received a $450,000 payout he was promised in the wake of the New York Times’ expose in October 2017. Frank Gil alleges that Weinstein promised him the money on Oct. 6, the day after the Times’ story ran. [...]
“Murder Mystery,” the latest Adam Sandler film to debut on Netflix, broke viewing records on the streaming service, the company revealed Tuesday. The film, which is co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon. 🚨ADAM SANDLER AND JENNIFER [...]
In today’s roundup, Trevor Noah announces two live specials after the first Democratic debates and the new season of “Comedians in Cars Getting Coffee” sets a premiere date. SPECIALS “The Daily Show with Trevor Noah” will broadcast live following the Democratic Party’s first 2020 presidential primary debates on June 26 and 27 at 11 p.m. ET on Comedy Central. [...]