×
You will be redirected back to your article in seconds

‘The Secret Life of Pets’ Tops TV Ad Spending for Fourth Straight Week

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the fourth week in a row with “The Secret Life of Pets.”

Ads placed for the animated film had an estimated media value of $6.45 million through Sunday, for 2,127 national ad airings across 50 networks. Behind it in second place: Universal Pictures’ “Jason Bourne,” which saw 1,235 national ad airings across 39 networks, with an estimated media value of $4.99 million.

TV ad placements for Twentieth Century Fox’s “Ice Age: Collision Course” (EMV: $4.39 million), Columbia Pictures’ “Ghostbusters” ($4.08 million) and Paramount Pictures’ “Star Trek Beyond” ($3.86 million) round out the chart.

[variety_ispot_tv]

Top Movie Commercials by Weekly TV Spend

Powered by iSpot.tv

$6.45M – The Secret Life of Pets

The Secret Life of Pets
Online Activity: 0.70% within the movie category*
National Airings: 2,127
Networks: 50
Most Spend On: NBC, Nick
Creative Versions: 36
Est. Lifetime TV Spend: $39.33M
Studio: Universal Pictures
Started Airing: 11/26/15

$4.99M – Jason Bourne

Jason Bourne
Online Activity: 0.18% within the movie category*
National Airings: 1,235
Networks: 39
Most Spend On: USA Network, CBS
Creative Versions: 9
Est. Lifetime TV Spend: $18.17M
Studio: Universal Pictures
Started Airing: 02/07/16

$4.39M – Ice Age: Collision Course

Ice Age: Collision Course
Online Activity: 0.15% within the movie category*
National Airings: 1,300
Networks: 38
Most Spend On: Nick, E!
Creative Versions: 10
Est. Lifetime TV Spend: $10.23M
Studio: Twentieth Century Fox
Started Airing: 03/20/16

$4.08M – Ghostbusters

Ghostbusters
Online Activity: 0.39% within the movie category*
National Airings: 1,058
Networks: 38
Most Spend On: ABC, Nick
Creative Versions: 42
Est. Lifetime TV Spend: $23.92M
Studio: Columbia Pictures
Started Airing: 03/03/16

$3.86M – Star Trek Beyond

Star Trek Beyond
Online Activity: 0.14% within the movie category*
National Airings: 1,215
Networks: 39
Most Spend On: ESPN, CBS
Creative Versions: 11
Est. Lifetime TV Spend: $16.1M
Studio: Paramount Pictures
Started Airing: 05/22/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/04/2016 and 07/10/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

Popular on Variety

More News

  • Wings of Desire

    German Heritage Sector Applauds Increased Digitization, Preservation Funding

    LYON, France  — Germany’s film heritage sector is celebrating a new federal and state-funded initiative launching in January that will provide €10 million ($11.15 million) a year towards the digitization and preservation of feature films. Rainer Rother, the artistic director of the Deutsche Kinemathek, outlined the plan at a panel discussion at the Lumière Festival’s [...]

  • Marc Byers

    Execs from Motown, Live Nation, Recording Academy Set to Speak at Culture Creators' Inaugural C2 Summit

    Culture Creators, the organization which recognizes minorities in film, television, music and fashion, is holding its first-ever C2 Summit on Oct. 21 in Washington D.C. Its mission: to engage, mentor, and provide recruitment opportunities to students of color attending historically black colleges and universities. Students were selected from an application process and will participate in [...]

  • Rami Dawod SESAC

    SESAC Toasts Rami Dawod as Pop Songwriter of the Year

    Camila Cabello’s “Never Be The Same” and “Electricity” by Mark Ronson and Silk City featuring Dua Lipa are just a few of the co-writing credits celebrated during an October 16 dinner at Nobu Malibu hosted by SESAC in honor of Rami Dawod. Named Pop Songwriter of the Year by the performance rights organization, Dawod is [...]

  • Zombieland Double Tap

    Why Emma Stone Was Haunted by Fear of Vomiting While Shooting 'Zombieland: Double Tap'

    SPOILER ALERT: The following story contains a slight spoiler for “Zombieland: Double Tap.” The zombie slayers are back! Ten years after Emma Stone, Woody Harrelson, Jesse Eisenberg and Abigail Breslin first killed dead people walking in “Zombieland,” they’ve reunited for “Zombieland: Double Tap.” “You take stock of your life a little bit,” Stone says of [...]

  • Hereditary

    The Best Horror Films to Stream Right Now

    Good horror movies aren’t always easy to scare up, but with Halloween on the horizon, Variety has compiled a list of some of the best horror films available on Netflix, Amazon Prime and Hulu. NETFLIX Apostle Cult horror meets religious hypocrisy in this creepy gothic thriller, which follows prodigal son Thomas Richardson, who returns home [...]

More From Our Brands

Access exclusive content