In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the fourth week in a row with “The Secret Life of Pets.”
Ads placed for the animated film had an estimated media value of $6.45 million through Sunday, for 2,127 national ad airings across 50 networks. Behind it in second place: Universal Pictures’ “Jason Bourne,” which saw 1,235 national ad airings across 39 networks, with an estimated media value of $4.99 million.
TV ad placements for Twentieth Century Fox’s “Ice Age: Collision Course” (EMV: $4.39 million), Columbia Pictures’ “Ghostbusters” ($4.08 million) and Paramount Pictures’ “Star Trek Beyond” ($3.86 million) round out the chart.
1 Movie titles with a minimum spend of $100,000 for airings detected between 07/04/2016 and 07/10/2016.
* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.
Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.