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‘The Secret Life of Pets’ Tops TV Ad Spending for Fourth Straight Week

In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Universal Pictures claims the top spot in TV ad spending for the fourth week in a row with “The Secret Life of Pets.”

Ads placed for the animated film had an estimated media value of $6.45 million through Sunday, for 2,127 national ad airings across 50 networks. Behind it in second place: Universal Pictures’ “Jason Bourne,” which saw 1,235 national ad airings across 39 networks, with an estimated media value of $4.99 million.

TV ad placements for Twentieth Century Fox’s “Ice Age: Collision Course” (EMV: $4.39 million), Columbia Pictures’ “Ghostbusters” ($4.08 million) and Paramount Pictures’ “Star Trek Beyond” ($3.86 million) round out the chart.


Top Movie Commercials by Weekly TV Spend

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$6.45M – The Secret Life of Pets

The Secret Life of Pets
Online Activity: 0.70% within the movie category*
National Airings: 2,127
Networks: 50
Most Spend On: NBC, Nick
Creative Versions: 36
Est. Lifetime TV Spend: $39.33M
Studio: Universal Pictures
Started Airing: 11/26/15

$4.99M – Jason Bourne

Jason Bourne
Online Activity: 0.18% within the movie category*
National Airings: 1,235
Networks: 39
Most Spend On: USA Network, CBS
Creative Versions: 9
Est. Lifetime TV Spend: $18.17M
Studio: Universal Pictures
Started Airing: 02/07/16

$4.39M – Ice Age: Collision Course

Ice Age: Collision Course
Online Activity: 0.15% within the movie category*
National Airings: 1,300
Networks: 38
Most Spend On: Nick, E!
Creative Versions: 10
Est. Lifetime TV Spend: $10.23M
Studio: Twentieth Century Fox
Started Airing: 03/20/16

$4.08M – Ghostbusters

Online Activity: 0.39% within the movie category*
National Airings: 1,058
Networks: 38
Most Spend On: ABC, Nick
Creative Versions: 42
Est. Lifetime TV Spend: $23.92M
Studio: Columbia Pictures
Started Airing: 03/03/16

$3.86M – Star Trek Beyond

Star Trek Beyond
Online Activity: 0.14% within the movie category*
National Airings: 1,215
Networks: 39
Most Spend On: ESPN, CBS
Creative Versions: 11
Est. Lifetime TV Spend: $16.1M
Studio: Paramount Pictures
Started Airing: 05/22/16

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/04/2016 and 07/10/2016.

* Percent of digital activity captured across online video, social media, and search activity that was stimulated by these movie trailers and measured in comparison to all online activity in the movie category.

Variety has partnered with iSpot.tv, a company that catalogs, tags and measures activity around TV commercials in real time, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

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